MS SDM Panel Discussion
Be comfortable being uncomfortable: Reflections from the MS SDM Peer-to-Peer Panel Starting a new academic year invites fresh questions about what strategic design looks like in practice. We opened the semester with a Peer-to-Peer Panel designed to meet those questions head on, pairing an opening conversation with Professor Edward Cardimona with a student panel that traced real paths through the first year of MS Strategic Design and Management. The brief for the session was simple, be specific, be honest, and share what actually helped. What emerged was a clear through line, growth follows discomfort, and strategic design is a practice…
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Rooted – 2025
Rooted reimagines the everyday tote as a platform for sustainability, creativity, and connection. Each bag is made from biodegradable jute and features artwork by student artists selected through curated contests. A QR code inside links to the artist’s story, creating an emotional connection between creator and user. This bond encourages people to keep and reuse the bag, extending its lifecycle and reducing waste. While the model begins in academic institutions, Rooted has the potential to scale, offering a replicable system that blends storytelling, circular design, and visual appeal into a product people are proud to carry. Studio Instructor Johann…
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Sustaina360 – 2025
Sustaina360 is a B2E (Business-to-Employee) mobile app designed to help companies foster sustainability engagement among employees and partners, supported by powerful dashboard and community features. We believe sustainability starts with every employee. By implementing Sustaina360, companies can embed sustainability into their organizational culture, making it a valuable asset in driving meaningful change from within. Studio Instructor Johann Verheem Designers Diane Lee
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CityLens – 2025
CityLens is a digital sense-making tool for urban management that helps users identify opportunities in building retrofits and sustainable transitions by providing an aggregated view of available data collected from various sources. The tool will enable decision-makers in deploying resources where they are needed, and help gain a better understanding of conditions of the city’s built infrastructure. Studio Instructor Johann Verheem Designers Anis Amir
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Voyelle – 2025
Voyelle is an online platform that connects English speaking patients from all over the world to high-quality, trustworthy cosmetic providers in South Korea. Using Voyelle, users can find clinics, book consultations, compare pricing, explore verified patient reviews and more. Most importantly, through the Voyelle Companion Service, patients have the option to book a companion that will accompany them virtually prior to treatment and on the ground as soon as they arrive. Voyelle gets rid of all uncertainty and anxiety around the process of traveling abroad for cosmetic treatment and offers clarity, transparency, and a high quality travel experience. Studio Instructor…
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Hushen – 2025
Hushen is a pocket-sized aroma diffuser designed to support emotional well-being through the power of scent and memory. Created for people who feel overwhelmed or disconnected, Hushen offers a discreet, press-activated escape — anchoring users to moments that bring comfort, nostalgia, and emotional grounding. Whether it’s the scent of a childhood home or a vacation by the sea, each experience is personalized and intentionally embedded through daily rituals. More than just a wellness tool, Hushen invites users to step away, reset, and reconnect with the version of themselves that feels most at peace. Studio Instructor Johann Verheem Designers Michelle Goldman…
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YAP – 2025
YAP is a web app streamlining designer-manufacturer communication with standardized tech packs, real-time updates, version control, and automated approvals. Unlike Techpacker, which focuses on tech pack creation, YAP enhances collaboration and AI-driven automation to minimize errors and speed up production. By boosting efficiency, transparency, and sustainability, YAP builds a more ethical, profitable, and resilient supply chain in Latin America. Studio Instructor Johann Verheem Designers Anika Schutt
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FocalP – 2025
FocalP is built on a mission to transform sustainability in takeout food packaging—by design, not default. Rooted in circular economy principles and waste-reduction strategies, FocalP empowers food businesses to make smarter, greener packaging decisions that align with both operational needs and environmental goals. Designed for cost-conscious, impact-driven restaurants, cafes, and food brands, the platform uses AI to match users with the most cost-effective, performance-aligned packaging options from verified suppliers. No more overbuying, confusing specs, or settling for generic solutions. Studio Instructor Putri Trisulo Designers Tik Kulrattanrak
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Crew Culture – 2025
Crew Culture is an NYC-based consultancy that connects streetwear brands with the communities shaping the culture. Through our workshops, activations, and insights, we help brands build authentic, lasting relationships with creators and fans. Our goal is to bring selected communities in direct communication with decision-makers from streetwear brands, leading to the exchange of ideas that will have meaningful social impact, while nurturing the next generation of streetwear enthusiasts. Studio Instructor Putri Trisulo Designers Ashthon Duncan Matteo Salomoni
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BridgeAn M&A – 2025
BridgeAn M&A is an AI-driven deal sourcing platform that helps M&A advisors streamline the sourcing process, reduce mismatched outreach, and improve deal qualities. By leveraging intelligent matching algorithm, comprehensive matching analysis, and transparent AI insights, the BridgeAn empowers M&A advisors to make faster, data-informed decisions. It also enhances collaboration with investors by providing curated matches backed by strategic rationale. Designed for scalability and trust, the system aims to replace manual workflows with adaptive, user-centric tools—ultimately increasing deal sourcing efficiency and stakeholder confidence across the M&A lifecycle. Studio Instructor Putri Trisulo Designers Sharon Shen
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