Integrative Design Studio-1 Projects

This page presents student work from first-year students of the MS Strategic Design & Management class of 2022, showcasing the creative and intellectual achievements of these students’ work in their capstone course, Integrative Design Studio-1 (IS-1). In the IS-1 course, MS SDM students develop transformative business propositions to client briefs spanning all sectors.

 

The MS SDM brings together tools borrowed from studio practice and applied broadly, such as design thinking, collaborative ideation, rapid prototyping, design research and ethnography, service design, and sustainability business frameworks for an evolving global economy. The final deliverable of all our external partnerships in the IS-1 is a presentation of the students’ own research and findings that illustrates a novel approach to the client’s solution. Visit the External Partnerships page to learn more about partnering with the MS SDM program’s creative student body.

 

Scroll down to view projects from previous years.

IS-1 Projects | 2021

Pfizer

Description:   Pfizer partnered with the Parsons School of Design in four student teams which offered unique solutions to the same design challenge.   The first team’s “Project Resident” sought to increase vaccination rates by co-creating trust-building community activations with and for patients with low vaccine confidence.   The second project identified two key problem arenas:…

Northwell

Description: The Integrative Studio at Parsons’ MS Strategic Design and Management graduate program worked with Northwell Health (NWH) to address challenges with collaborative and innovative responses. NWH’s brief included challenge areas focused on data privacy, verification and transitions of care for the person who manages the healthcare of household members, known as the ‘Chief Medical…

Hannaford

Description:   Hannaford grocers partnered with the Parsons School of Design in two student teams which offered unique solutions to the same design challenge. The first team’s project asked: “How can we re-think the grocery experience — from growing produce to food consumption — reinforce ecological and social sustainability, locally-grown goods, social equity, and secure supply…

NASA

Description:   In the spring of 2021, NASA’s International Space Station partnered with the Parsons School of Design to explore novel and imaginative ways to measure the immeasurable—a theme associated with exploring the vastness and opportunity of space. Through this consultative engagement, students conducted a comprehensive analysis of the overall aerospace industry, messaging and positioning, and…

Gourmet Garden

Description:   This project aimed to create a communications strategy for Gourmet Garden that explores the optimal times, distribution channels, physical spaces, and influences that to reach a specific target audience. This target audience focuses on educated, well-travelled, and higher income Indian women cooking for their families. These women have active healthy lifestyles, actively inform themselves…

Centro de los Derechos del Migrante

Description:   Centro de los Derechos del Migrante, CDM, is a non-profit workers’ rights organization that provides a wide range of support to Mexico-based migrant workers who experience problems with their employment in the United States. It provides help to defend and protect worker rights as they move between their home communities in Mexico and their…

KonYogurt

Description:   KonYogurt is an artisan yogurt company based on a local small dairy farm in the Dominican Republic, and a startup that is just beginning to market the product nationwide. As the company enters the market, they have found finding buyers for their yogurt a challenge. This project identifies the ideal consumer, studies the consumer…

Localvore

Description:   The challenge for this project was to be able to convey the scalability of Localvore’s business to future investors. After reading case studies, analyzing competitors and conducting academic theory research, this student created a visual which represents how the company’s social network can help reduce food insecurity through the partnerships with local sustainable restaurants.…

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IS-1 Projects | 2020

Pfizer

Solution Summary: The student team worked with Pfizer’s Vice President, Head of Reputation Policy and Research and Development Communication, to design ways to better communicate Pfizer’s scientific leadership. Key insights were the need to humanize Pfizer and to help the company better understand consumers and audiences through human-centered design informed by behavioral factors. Teams produced…

NJEA

Solution Summary: In this section, students divided into three teams to present three unique solutions to the New Jersey Education Association’s challenge: Team “Assemble” decided to address the lack of communication between members of a union and union leadership in order to ensure that a union empowers its members fully with its resources. To address…

NASA

Solution Summary: The student team worked with the research manager for the International Space Station Division of NASA to design ways to initiate the low-earth orbit economy. Key insights were the need to streamline external partner engagement, match incoming proposals to need, standardize products and services to facilitate growth, and technology challenges including data management.…

Mobley

Solution Summary: The student team researched business, consumer experience, product insights, as well as insights from first-hand research performed with customers to deliver a new approach that could bring NYC start-up Mobley to the next level. The team delivered strategic critique, recommendations, and a roadmap for Mobley to become a thought leader in the rental…

Go Laadli

Solution Summary: The student team helped Go Laadli—an organization that aims to create a global movement of women problem solvers, change makers and leaders based in India—scale their programming, creating a more sustainable infrastructure both organizationally and financially. The students developed a comprehensive plan that streamlined judging for their hallmark Lead Like a Girl Challenge…

Africa10

Solution Summary: Student teams in this section assisted Africa10 to build an organizational and financial structure that supports the scale of their vision: Seeking to empower young people in Africa and the next generation of leaders through the power of sport. Working with the students, they honed their brand story, creating the foundation for a…

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