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The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.

Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.

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