MS | Strategic Design + Management

The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.

Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.


Highlights: Design Intelligence Conference 2018

DESIGN x CONVERGENCE: Strange Proximities & Unexpected Conversations Design x Convergence: Strange Proximities & Unexpected Conversations is a full-day conference dedicated to design strategy organized by the Strategic Design & Management Master’s Program at Parsons. Taking place at their Greenwich Village campus, the conference brings together fascinating people from radically different backgrounds to explore surprising topics.…

Don’t miss the Strategic Design Conference tomorrow!

The 2018 Strategic Design Conference is TOMORROW – get your ticket now! We’ll talk branding, aliens, VR, anarchy, tech, privacy & more.  

The Zebras Are Coming to Design Innovation and Leadership!

Aniyia Williamsand Astrid Scholz– two visionary entrepreneurs and leaders/co-founders of The Zebra Movement– will join us online for a conversation the will finalize the course on Design Innovation and Leadership. This is an important movement and a great learning opportunity for the students and I want to make sure we spread the word about it as much…

Design, Justice & Zero Waste: Exploring Pathways to the Circular Economy Conference & Research Collaborative

Design, Justice & Zero Waste: Exploring Pathways to the Circular Economy Conference & Research Collaborative   When: May 8th and 9th, 2018 Where: The University Center at The New School (63 5th Avenue)   The Tishman Center and GAIA (Global Alliance for Incinerator Alternatives) invite you to join us at Design, Justice & Zero Waste: Exploring…

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Huge congrats to our @SDSParsons masters students from Strategic Design & Management, Transdisciplinary Design, Theories of Urban Practice and Design and Urban Ecologies! 👏🎈🎓#newschoolgrad


Big up @vinaykm @webDOCC @jimmyjimmyhere for such a great spirit of collaboration and great input + @SDSDesignManage for organising this amazing event #NYCxDESIGN #designthinking

The @SDSDesignManage design conference was so good. Such different conversations but all so relevant and important. Feeling energized and refreshed and ready to apply some of the takeaways to my own work. #designxconvergence

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