News & Announcements
Visual Communications Workshops with Paul Benson
This workshop series for incoming M.S. Strategic Design & Management students aims to elevate projects and the quality of artifacts made by boosting communication design skills to maximize program learnings. Paul Benson is an Emmy Award-winning strategic designer, social entrepreneur, and educator renowned for his expertise crafting innovative digital and physical environments through his company, Primate Studio. His portfolio extends to high-profile collaborations with Nike, The New York Times, CNN, MLB Network, Fox Sports, Amazon Prime, Yahoo, Comcast, The Weather Channel, Bloomberg Philanthropies, Barstool Sports, Jack Daniels, Woodford Reserve, and New York City’s Open Streets Initiatives in collaboration with many…
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ELAB Pitch Deck Workshop with Second Nature Design
Transform your pitch deck for success! Join second-year SDM students & founders Irmak Senyurt, Lucía Jaramillo, Min Rosales & Vishal Srinivas of Second Nature Design at our workshop on Friday, April 26th, from 1:00 pm to 2:30 pm, R611 at Veralist building. The hands-on design workshop (please bring your laptops!) will help you get actionable tools and tricks to take your slides to the next level: Learn relevant design principles for pitch decks Get actionable tools and tricks Redesign your slides and get live feedback! Our co-hosts will be GIVING AWAY a pitch deck makeover session for one lucky attendee!…
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MS SDM Strategic Design Symposium
Capstone Presentations 2024 We invite you to the MS SDM 2024 Capstone Symposium which will be held during the weeks of April 29th and May 6th. At the Symposium, graduating students will share their capstone studio presentations with the greater community for knowledge sharing, networking, dialogue, reflection, and celebration. The Parsons Graduate program in Strategic Design and Management brings together design thinking, innovation management, and applied social sciences responds to the need for businesses and organizations to address complex 21st-century economic, environmental, and social challenges. Methods from studio practice such as ideation, ethnographic research, prototyping, and service design are used…
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About
The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.
Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.