MS | Strategic Design + Management

The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.

Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.

EVENTS

MS SDM Fall Welcome Reception 2019!

Eat, drink, be merry, and hear a few words from our program leadership about our upcoming Spring Homecoming 2020. Join us Tuesday, September 24th for food, drinks, and a good time at the MS SDM Welcome Celebration.. or, the Homecoming before the Homecoming. See you there! Tuesday, September 24th 6:00PM-7:30PM Starr Foundation Hall (U L102) 63 Fifth…

Highlights: Design Intelligence Conference 2018

DESIGN x CONVERGENCE: Strange Proximities & Unexpected Conversations Design x Convergence: Strange Proximities & Unexpected Conversations is a full-day conference dedicated to design strategy organized by the Strategic Design & Management Master’s Program at Parsons. Taking place at their Greenwich Village campus, the conference brings together fascinating people from radically different backgrounds to explore surprising topics.…

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