Integrative Design Studio-2 Projects

This page presents student work from the MS Strategic Design & Management graduating class of 2021, showcasing the creative and intellectual achievements of graduating students’ work in their capstone course, Integrative Design Studio-2 (IS-2). The MS SDM IS-2 capstone course explores the overlap between business and design. It brings together what students have learned in the courses they have taken throughout the degree program, and encourages complex multidisciplinary projects requiring iterative, collaborative and innovative responses.

 

This work is also featured as part of the Parsons Fest annual series of art and design events and exhibitions, where cutting-edge student work is presented to the Parsons community and the public. Projects are organized into distinct themes: Systemic Interventions & Living Systems, Participatory & Pluriversal Design, Digital Transformation/Human Technology, and Sustainability.

 

On Tuesday, May 11, invited guest and student panelists discussed a selection of these 2021 capstone projects. Visit the MS SDM Symposium 2021 page to view footage of these discussions.

 

Scroll down to view projects from previous years.

IS-2 Projects | 2021

Systemic Interventions & Living Systems

Goal Post

Description:   GoalPost is a service ecosystem that empowers millennials to discover and nurture their authentic purpose and design their unique path together with a values-based community. Millennials & Gen Z seek a sense of purpose but face barriers to achieving this due to social, cultural, and organizational factors. GoalPost helps ground users in their core…

Nudge

Description:   Nudge is a tool created to quickly test designers’ assumptions and challenge their designs in the process. By showing them a user situation that is backed up by real statistics and facts, Nudge is a friendly reminder of users we may be forgetting to include.   Designer: Roberta Morales Martinez   Faculty:  Brett Barndt

Baby Steps

Description:   This platform helps parents track their child’s developmental milestones all the way from birth to 3 years in regional languages along with an audio visual guide. We connect you with renowned doctors on a live platform and provide you with their expert advice to help you sail through your pregnancy and the early years…

Hejje

Description:   Intergenerational interactions have been an important way to document and preserve the vast amounts of knowledge that has been acquired over hundreds of years through close interaction with nature. Generational Knowledge has been passed on linearly within families and if one generation misses passing on this knowledge, it is a huge loss to the…

Sonder

Description:   Sonder is a platform and system that highlights cultural diversity and elevates the conversation around Diversity, Equity, and Inclusion (DEI) in the organizational setting. When tackling a topic as expansive as this in an arena as complex as the workplace, it may seem intuitive at first to start from the macro-level vantage point, and…

ARC

Description:   ARC, A Reconnected Closet, is a multichannel platform that leverages digital identity technology and a digital closet interface to provide opportunities for connection between the maker, the wearer, and their products.   Designer: Olivia Fierro   Professor:  Christian Schneider

Sparks from Ashes

Description:   Sparks from Ashes aims to alleviate some of the pressures that lead to burnout by creating value-centric and purpose-driven interventions in people’s lives that empower them with choices to curate environments in which they can thrive.   Designers: Elizabeth Huebsch Ivet Uribe   Professor:  Christian Schneider

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Participatory & Pluriversal Design

Existing Conditions

Description:   Existing Conditions aims to connect individuals with local businesses through immersive experiences that highlight places off the beaten path, spark the formation of new relationships, and help make travel more accessible.​ We create unique virtual experiences that link travelers with the natural and built environment through local businesses, customs, and artifacts. Our carefully-curated selection…

SAID

Description:   SAID is an exploration on why the South Asian diaspora isn’t participating more in the design industry.   Designer: Savita Singh   Faculty:  Jerome Goh

Culture Ex

Description:   Culture Ex is a digital cultural experience that aims to showcase a more beyond-the-surface exploration of New York City neighborhoods, while giving more visibility to local businesses. We were interested in using gameplay to bring alive stories from these communities, where arts and commerce co-exist to reflect the vibrancy of diverse cultures and diasporas.…

Open Fifty

Description:   Open Fifty creates an output-based mentorship program that gets women through doors in male-dominated industries that would otherwise have remained closed.   Designers: Kellie Ojeda Isabela Lins   Professor:  Brett Barndt

Desiderata Design Studio

Description:   Desiderata Design Studio aims to put good design in the hands of those who most need it. Our current efforts are focused on designing civic engagement experiences to surface grassroots insights to inform more effective policy making.   Designers: Jesse Flores Kenny Morifi-Winslow   Professor:  Christian Schneider

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Digital Transformation, Human Technology

Versari

Description:   Versari aims to address the changing workplace of the future by ethically leveraging technology, data science, & human-centered design to improve the employee experience & help reshape how we all are redefining the role that “work” plays in our lives.   Designer: Tony Dang   Faculty:  Christian Schneider

Data Design Lab

Description:   Data Design Lab seeks to connect data to what it really stands for–knowledge, behaviors, and people–by exploring how an ontological, design-led approach may help inform perspectives of our interdependent society.   Designer: Tarjni Jotaniya   Faculty:  Christian Schneider

BE.conomy

Description:   BE.conomy is a barter exchange platform for small business and freelancers that addresses the lack of economic resilience that many suffer from in a capitalist system. Our platform uses its own currency ratio to facilitate barter-based transactions of skills and services in our online marketplace. This alternative system of value allows both freelancers and…

Personalia

Description:   Personalia is a new breed of digital sensing catered for individuals, corporates and service providers who seek to control and pivot their data towards exploring, controlling and sharing their digital identities to drive creative decisions, enhance experiences and help businesses thrive in today’s new economy while helping protect privacy and social status. Pesonalia is…

Wellmate

Description:   People are DIY-ing their health and wellbeing. The traditional system isn’t addressing their needs and they are strapped for information, resources and support. Many of the core tools used today are not health-native, yet our needs and behaviors are repurposing these resources. Wellmate asks, how might we embrace the potential of the self-serve mindset…

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Sustainability

Revive

Description:   REVIVE aims to rethink sustainability & responsibility in the fashion industry by offering a more holistic approach that shifts the nature of consumer-brand interactions.   Designer: Amanda Howald   Faculty:  Jerome Goh

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IS-2 Projects | 2020

People Say Stuff

Description:   How might we help young women cancel out the hearsay about beauty around them and make them feel more comfortable in themselves? The goal of my research project was to understand the rationale, systems & behaviors that inform the perception of beauty in India. From this research, People Say Stuff was born. People Say…

Restaurant from Within

Description:   In this project we identified some challenges within the restaurant industry by analyzing its culture, pain points, and stakeholders’ journeys. We found an opportunity to intervene through Restaurant From Within by co-designing with industry employees, restaurant owners and consumers creating a holistic solution approach that would address some of their issues.   Designers: Jida…

CoEstate

Description:  Our challenge began when we asked ourselves if there is any truth to our inclinations that homeownership is less accessible to single millennial women than to their male counterparts. What we discovered was that while millennials are less likely to be homeowners than previous generations at the same age, the issue cut deeper than…

Lunch Suppers

Description:  School lunch is embedded within a complex system which often benefits corporate entities. While organizations are working to improve school lunch and food inequality, there is a lack of public awareness and a persistent political divide that harms children—and ultimately— our country.  Our goal is to create a safe and fun environment to discuss…

Optimizing New Media Marketing

Description:  The challenge I faced was how to educate small businesses and entrepreneurs to use new media marketing tools to expand their reach. I learned that these businesses and entrepreneurs were concerned about their reputation when using social media and often conflated social media with marketing when new media marketing involved many different channels (video,…

Earshot

Description:  In the current system of aid, relief is distributed based on hypotheses and old knowledge. While most organizations collect data about disasters, they rarely collect data from people experiencing disasters directly. Earshot democratizes information for both those impacted by a natural disaster, and for the organizations and governments that serve them. At the center…

Stir

Description:  The goal of our research project was to understand when and why couples face challenges in romantic relationships. We were curious about why people are reluctant to discuss difficult topics like money and sex. Ultimately, we were interested in the sustainability of relationships. We asked how we might nourish romantic relationships and make them…

Cooks Studio

Description:  A strategic design intervention, Cooks Studio is a system which enables Indian women cooks to provide “regional home food” primarily to young Indians in New York. The two-sided marketplace enables home cooks to establish a legal, commercial setup, and to spread awareness of Indian cooking through increased access to Indian home-cooked meals. We aim…

Design at the Intersection of People & Planet

Description:  I began by asking why educated and conscious adults with the means to make value-based choices seem unaffected by the reality of climate change when they shop, consume and make decisions? My challenge was to reimagine what sustainability could look like by making it more personal, practical, and attainable. My goal was to empower…

Fashion for Thought

Description:  Fashion For Thought is an interactive online marketplace platform for sustainable fashion. Specifically, it is a socio-technical company with a mission to address sustainability in fashion by bringing brands and customers a range of devices, including sustainability algorithms, systems and networks of the fashion supply chain, and the use of ratings as representations of…

Honest Farmers

Description:  What if we could help farmers tell their stories while delivering transparency towards food provenance? The Honest Farmers app connects farmers to consumers. It uses blockchain technology to create visibility and a safe network for farmers to share how they make their food, and to allow consumers to verify food provenance through farmers’ stories.…

Beastie

Description:  Beastie is a play-based learning organization that creates a new way of doing inner work through EPIC adventures, enabling us to build our emotional playground. We imagine a world where no feeling is left behind. The FeelingsFirst foundation allows us to create this new world.    Feelings are messengers, and we need to befriend…

Ameliore

Description:  My research sought to get to the bottom of the role leadership plays in systems thinking within the context of organizational designs. Through mergers and acquisitions, I wanted to inform my research by understanding the restructuring of organizational systems as a result of the accelerated pace of dynamicity and behavioral changes in work cultures,…

Gender Equality in Politics Project

Description: 120 is the number of years that it will take to achieve gender equality in politics in Colombia. This project started when I asked myself how we might shorten this number.    After some research and understanding that the career of a woman in politics officially begins in the municipal council, I decided to…

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