FACULTY

The MS SDM program’s world class faculty are a community of thinkers and makers with an acute global awareness.

Our faculty are creatives, academics, and professionals from a variety of backgrounds and experiences. Their diverse array of insights, practical wisdom, and creative pursuits bring our core curriculum to life unlike typical design or MBA programs.

AARON FRY
Associate Professor of Strategic Design and Management

Aaron Fry is an Associate Professor of Design Strategies at Parsons School of Design (Associate Chair, Foundation, 2005-2008, Associate Director, BBA, Strategic Design and Management 2016-2017, Director MS Strategic Design and Management 2019). Aaron is an artist and design educator from Wellington, New Zealand with 22 years full-time university teaching experience. An active practicing artist (1995-2006) working in painting, installation and digital media, Aaron’s current research interests are expressed through his writing at the intersection of design, business and the social sciences, with an emphasis on social justice. His research interests include fashion, strategy, entrepreneurship, and visual and behavioral tools and approaches. Aaron’s teaching and research also engage with quantitative and behavioral information visualization in which he explores the role of metaphor to enhance comprehension and influence behavior. Since 2009 Aaron has been co-director of the Visualizing Finance Lab, a Parsons research initiative that explores the capacity of emotionally, culturally and metaphorically rich ‘narrative visualization’ in supporting financial literacy education. In the future, the Lab hopes to test the relationship between narrative visualization and financial behavior change. He is the lead author of numerous articles, and a regular speaker at conferences and ​workshops internationally on visualization, business education and on the role of design in financial literacy.

KORAY CALISKAN
Associate Professor of Strategic Design and Management

 

RHEA ALEXANDER
Assistant Professor of Strategic Design and Management

Rhea Alexander is an innovation strategist, educator and entrepreneur with expertise in interdisciplinary design and social impact. An Alumna of Parsons with a BFA and an MA from Media Studies, she teaches both undergraduate and graduate levels. Her research interests include the convergence of innovation, entrepreneurship, product design and sustainable business models. Prior to teaching at Parsons, Alexander spent over 20 years in the lifestyle sector and economic development thru D.I.G.S., a sustainable international lifestyle brand she founded. Her work with D.I.G.S. was seen in top retail and museum stores internationally, and she has received numerous accolades and several international awards. Currently, she is Assistant Professor in Strategic Design and Management, and founder of the Parsons Entrepreneurs Lab (ELab) at Parsons School of Design.

MARIANA AMATULLO
Assistant Professor of Strategic Design and Management

Mariana Amatullo is an Associate Professor of Strategic Design and Management at the School of Design Strategies. A native of Argentina and the child of a diplomat, Amatullo grew up in a global world. Amatullo joined The New School in August 2017 after 16 years at ArtCenter College of Design, where she co-founded and led its award-winning department, Designmatters. As a practitioner-scholar, Amatullo has extensive expertise managing a portfolio of international and national educational projects, research initiatives, and publications at the intersection of design, design management, and social innovation. Her research focuses on the agency of design in organizational culture. She lectures internationally about design and social innovation and serves on a variety of executive and advisory boards in design and the arts. She is the lead editor of LEAP Dialogues: Career Pathways in Design for Social Innovation (Designmatters/DAP, 2016), and recently published an open-source digest of the book: LEAP Dialogues: The Educator’s Guide (Designmatters, September 2017). Her dissertation “Design Attitude and Social Innovation: Empirical Studies of the Return on Design” establishes the first quantitative metrics in the literature that demonstrate the statistical significance of design capabilities in the context of social innovation aims. She holds a PhD in Management (Designing Sustainable Systems) from Case Western Reserve University, an MA in Art History and Museum Studies from the University of Southern California, and a License in Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre.

ERIN CHO
Associate Professor, School of Design Strategies

Erin Cho is an Associate Professor for Strategic Design Management. Her primary interests include innovation, branding, consumer behavior, e-commerce, global strategies, fashion marketing, and supply chain management. She has previously taught at the Graduate School of Strategic Communication at Columbia University, and the University of Wisconsin-Madison School of Business. She has published numerous articles published in competitive peer-reviewed journals, including the International Journal of Design, Journal of Retailing, Journal of Business Research, Journal of Consumer Affairs, Review of Business Research, Information and Management, and more. Currently, she is working on building trust and long-term relationships with Generation Y (Filene Research Institute), the role of trust and distrust in relationship marketing for financial products (AC Neilson Research Center), and expanding choice of interfirm relationships for international purchasing by US industrial firms (CIBER – Center for International Business Education and Research).

MANOJ FENELON
Associate Professor of Strategic Design and Management

Manoj Fenelon is an Associate Professor of Strategic Design and Management. He created and led a Strategic Foresight practice at Pepsico, where he worked for eleven years. In addition, he co-founded PepsiCorps, a grassroots leadership and development program that won the Chairman’s Award in 2013. Fenelon was selected an an Aspen First Mover Fellow for his work on a holistic, enterprise-level water strategy. He has taught in the Department of Communication Science at the University of Connecticut, and has lectured at Yale, NYU Stern, Bard and Philadelphia University. He holds an MA in Communication Sciences from the University of Connecticut and a Master of Management Studies from the Birla Institute of Technology and Science in India.

RAZ GODELNIK
Associate Professor of Strategic Design and Management

Raz is an Assistant Professor of Strategic Design and Management. He teaches undergraduate and graduate courses in innovation, leadership, the sharing economy, sustainability and strategic design. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, open innovation and sustainable business models. Currently, he is involved in projects focusing on the impact of the sharing economy on traditional business, the relationship between the sharing economy and resilience, the future of design thinking, and the willingness of Millennials to integrate sustainability into their lifestyle. Raz is the co-founder of two green startups – Hemper Jeans and Eco-Libris, and a regular contributor to Triple Pundit, writing about issues related to sustainable business, the sharing economy and design. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.

MATT ROBB
Associate Professor of Strategic Design and Management

Matthew Robb is an Associate Professor of Strategic Design and Management, and former Director of the BBA Program in Design and Management at Parsons. He is Managing Editor of the Journal of Design Strategies. His teaching and research focus on psychological, sociopolitical, and environmental implications of design and the built environment, and he has published work on organizational design for the International Journal of Information Systems in the Service Sector.

CHRISTIAN SCHNEIDER
Associate Professor of Strategic Design and Management

Christian Schneider is an Associate Professor of Strategic Design and Management with a background in strategic design consulting. He collaborated with Japanese architect Makio Hasuike, Italian studio De Lucchi, and has managed architecture, design and strategy projects for clients such as FSB, Siemens, and IDEO, where he developed a strategy to set up new offices in Europe and directed the Milan office. He has also led consulting programs for Deutsche Telekom and Ferrari, and has collaborated with Sottsass Associati and DeLoitte Italy. As an academician, he has run Studio projects for the Polytechnic University in Milan (MFA Strategic Design), for the IED Milan (BA Industrial Design), Zeppelin University (MBA) and the HFG Pforzheim (MA Creative Direction). He worked as a visiting Professor at Carleton University Ottawa, and held lectures and workshops at the btk Berlin, Art Center, Stanford University, Domus Academy, the ESDI in Rio amongst others. Christian joined the School of Design Strategies in July 2011 and has taught Service Design in the BFA Intergrated Design, and Studio courses at the BBA in Design and Management, and the MFA in Fashion Design and Society. His interest is to mentor students to explore tools new business opportunities using design thinking in the areas of social innovation, urban development, technology, health, environment, fashion systems, education and people guidance.

JENNIFER VAN DER MEER
Associate Professor of Strategic Design and Management

A former Wall Street analyst and economist, Van Der Meer is an entrepreneur who cultivates leadership potential in students, startup founders, and corporate innovation clients. She is equal parts data-driven and creative in her approach to understand and apply the opportunities for technology and design to transform the economy, society, and culture. She is founder of Reason Street, a consultancy that designs innovation systems for Fortune Global 500 companies, helping board and C-suite executives evaluate and manage their full portfolio of growth opportunities. The consultancy also advises startups seeking transformational growth in health, social justice, and environmental impact. In 2008 she joined Drillteam as a partner, a consumer advocacy consultancy where she created a digital platform for managing large scale design research projects. Her work resulted in subsequent acquisitions by venture-backed Powered, Inc. and by Dachis Group. She has previously taught at NYU’s Interactive Telecommunications Program (ITP) and the School of Visual Arts. Jen has an MBA from HEC Paris and a BA from Trinity College.

BRETT BARNDT
Part-Time Faculty

Brett Barndt’s work spans new product development and innovation, management consulting, marketing services, and insights for a wide range of business sectors and client verticals.

Starting early in traditional strategy, Brett recognized that strategy is executed through many people, which became for him the most interesting part of running a business.  He was drawn to helping multi-functional teams work together in new ways, building expertise in change & coaching, collaboration, and design thinking. He easily supports clients from traditional strategy to hands-on execution and activation. His perspective ranges from traditional corporate strategy, new product innovation, branding and marketing, to selling products at retail.

From the beginning of his career, Brett worked on building the sales and service organizations needed to support new products and services. He has led launch and change programs in large corporates engaging hundreds of participants around the world. He has always supported sales people in consultative selling and relationship building for new products, and has designed tools and trainings to help global sales forces up their games. Brett now sells design research and manages client relationships for Envirosell, a leading behavioral research consultancy, applying detailed insights about human behavior to better designs for customer experiences, spaces, and omnichannel journeys in many sectors, especially retail.  He leads partnerships to bring Envirosell’s human-centered and evidence-based design performance practices to AI for sensors in retail.

Brett mixes left- and right-brain with a traditional quant management MS after a BFA in Drawing & Design. He teaches at Parson’s School of Design in the MS in Strategic Design & Management that mixes B-school and D-school, giving graduates strategic and practical creative skills for taking on today’s business challenges. He is a Phd candidate studying action research and research for social change with The Taos Institute.

HOLLY BLONDIN
Part-Time Faculty

Holly has a diverse background in both the arts and business worlds, working primarily with creative professionals and entrepreneurs. Her expertise is in creative business development with a specialty in branding and marketing. With an acute understanding of the challenges that both professional creative artist and traditional businesses face, she is dedicated to strengthening the relationship between creativity and business. Holly Blondin is the founder of Arts Meet Bizness, a new project in development that is dedicated to supporting professional creative artists and growing the creative arts community. Blondin earned a B.F.A in Musical Theatre Performance (Western MichiganUniversity) and an M.B.A in Entrepreneurship & Marketing (Zicklin School of Business). She also studied Graphic Design at Parsons. Holly worked and studied at Instituto Cervantes New York and holds a D.E.L.E diploma in Spanish.

FARRAH BOSTIC
Part-Time Faculty

Farrah Bostic is the founder of The Difference Engine, an insight-driven product strategy consultancy, to help companies make better products and marketing by talking to real customers, face to face. Farrah’s expertise lies in marketing strategy; technology, web, and mobile trends; and product and service design thinking. She has honed her expertise as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She previously led innovation and strategy practices at Hall & Partners, OTX/Ipsos, and Digitas. She is a frequent speaker on applying Lean and agile approaches to research and marketing, empathetic design and use of data, and building interdisciplinary teams. She holds a Juris Doctor from the Benjamin N. Cardozo School of Law, and a Bachelor of Arts from the University of Oregon’s School of Journalism and Communication.

EDWARD CARDIMONA
Part-Time Faculty

A global change agent and creative leader spearheading strategies with innovative vision, and executing with a highly evolved design aesthetic, and interruptive marketing expertise.  Re-inventing, re-energizing, and re-engaging brands has been at the forefront of these strategies in creating global brand positioning.

An effective problem solver and futurist with the keen ability to connect creative and business strategies through team development, creation and commercialization of product, brand development, and marketing strategies that connect in all channels of retail, and ultimately deliver a new experience to the consumer.  An experienced creative director executing and highlighting these skills across a wide range of industries, including: home, sport, apparel, accessories, jewelry, and beauty.

As a founder of the creative agency SPRQ, Edward partners with entrepreneurial start-ups as well as evolving business models shepherding them toward their new North Star.

LINDSAY CLINTON
Part-Time Faculty

Lindsay is a business strategist with 10+ years of international experience in a range of advisory, research, forecasting, and start-up roles at the intersection of business and social change. Based in New York, her consulting portfolio has focused on finance, technology and food companies, while her research and writing focuses on the potential of business to create social benefit. Her writing has been published in The New York Times, The Wall Street Journal, Fast Company, GOOD Magazine and Guardian Sustainable Business.

TOM CUSACK
Part-Time Faculty

Tom Cusack is a serial entrepreneur who has developed companies from inception to stock market listing or merger. He has launched and guided companies in the aerospace/defense, bio-pharmaceutical and organic recycling industries. His practical experience includes intellectual property portfolio management, contract negotiations, quality assurance, compliance, public and private financial offerings, grant applications and corporate management.

COURTNEY DEHNERT
Part-Time Faculty

Courtney has worked internationally across the United States and Australia. Her expertise lies in marrying business objectives with end user needs and behaviors. Her work has been enhancing customer experiences across multiple platforms from digital environments (websites, mobile apps, tablet apps) to physical spaces (office buildings, laboratories, retail). Strategies were developed through user-centered quantitative and qualitative research methodologies and working closely with the clients and end users. Whilst creating new strategies for businesses, she has found implementing Change Management strategies to be an integral role in achieving project success and ensuring adoption. She has worked in the public and private sector with organizations of various sizes, identifying opportunities for alternative workplace strategies, new products and services. Studying Design and Environmental Analysis at Cornell University, Courtney has a strong background in research methodologies, design and psychology.

ARJUN DHILLON
Part-Time Faculty

 

ELENA DROBOVA
Part-Time Faculty

Elena has over 10 years of professional experience in interactive media with a record of high-concept creative that delivered results. She possesses strong conceptual skills, an understanding of branding experience, information architecture and user experience.

ELIZABETH ENCK
Part-Time Faculty

Elizabeth is a 2015 MS SDM graduate and explorer at heart who loves to learn, discover new things and uncover people’s stories. She also loves solving problems; the challenge of getting to the root of things, with equal parts analysis and imagination, to uncover the insights that spark new thinking and change. Elizabeth’s work spans the arts, broadcasting, digital and brand strategy, and service design, developing solutions for a variety of companies and clients, from grassroots non-profits to global organizations.

ELLEN FISH
Part-Time Faculty

 

CODY FLEISCHFRESSER
Part-Time Faculty

 

JEROME GOH
Part-Time Faculty

Jerome Goh is Senior Design Lead at IDEO. His role is to bring his experience and expertise to help clients innovate. He has led many client projects, including the design and development of consumer products, services, and branded experiential spaces. To embed new ways of thinking from these projects, Jerome works on design programs that help activate organizational change. Jerome joined IDEO in 2000, and prior to working in New York, he also spent time building up IDEO Shanghai from 2008 to 2012. Before that, he was a leader of the space practice at IDEO San Francisco and Palo Alto. He has worked across the US on multiple large-scale projects with key clients. With over 13 year’s experience at IDEO, Jerome brings a wealth of design consulting knowledge and a deep understanding of IDEO’s methodology.

TRAVIS GRANFAR
Guest Lecturer

Travis Granfar is an attorney turned serial entrepreneur and producer based in New York City. He is CEO of Licious Media a media strategy firm that assists companies to produce professional videos anywhere in the world. He started his career as a private equity attorney with ALM 100 law firm Ropes & Gray. Travis’ legal interests include intellectual property, digital rights and entertainment. His executive producer credits include TV show Late Night Republic (CW/FOX), The Edge and the Xtreme Campus Music Tour featuring One Republic, Kanye West, Guster, J. Cole. He applies design thinking methodologies to media and brand strategy. Granfar’s work includes relationships with worldwide agencies and advertisers State Farm, Starwood Hotels, Pringles/P&G, FRS Energy, Grey Advertising, Optimedia, Davie Brown, Translation, OMD, Alliance Agency, Denny’s, AirTran Airways and Coca-Cola (Fuze). Startups and technology ventures he’s advised or helped launch include Legalicious, Thankster, OfficeSpace Software, Camlink, AppArchitect, Intelligize.

BORIS GRINKOT
Part-Time Faculty

Boris oversees Innovation Strategy and Governance at MEGA Council. Boris helps enterprises succeed faster by turning visionary innovation ideas into human-centered, evidence-driven strategy and execution. With a unique combination of creative and quantitative experience, he has brought customer centricity, discovery mindset, and outcome-focused organizational alignment to large enterprises in North America and Europe including Johnson & Johnson, Bank of America, and Humana. In addition to consulting and speaking, Boris teaches in the Strategic Design and Management graduate program at the Parsons School of Design. He authored and contributed to industry publications on digital messaging, user experience design, and management of experiments. He also has mentored hundreds of startups through public workshops and accelerators like Google Developers Launchpad.

LAUREN HAAS
Part-Time Faculty

MICHAEL HASTINGS-BLACK
Part-Time Faculty

A freelance Strategist, Michael Working works with ad agencies, consulting firms, startups and brands.

Leading projects with and reporting to C-Suite. Types of work include Brand, Digital & Organizational Strategy, New Product Development and Qualitative Research. Michael has worked with companies like Nike, Google, Android, Chobani, Spotify, Justworks, Austin Eastciders, Microsoft, Lyft, ICP, Quirky, Infiniti, Marriot, Kimpton, NYC Pride, Checkout.com, Seiko, Rolex, P&G, Red Bull FC, Pepsi Global, The (Obama) White House and several Startups in BETA.

ADAM HAYES
Part-Time Faculty

Adam Hayes is founder and partner at Openshop and MAP, 2 international (Shanghai+NYC) multi disciplinary strategic Laboratories, designing human experiences. For over 12 years, they practice Deep Play to build brands, spaces, objects, digital ecologies. Their work spans a range from project planning, architecture, branding and strategy. As a result of the synthesis of these specialties into a single process, many projects in their portfolio have received recognition for elevating their clients experiences and marketability through their highly specific, customized solutions.

Clients include McDonalds, Grace Hotel and Bliss Spas to residential and museum installation. Hayes is also an adjunct studio professor at Citi College, Pratt Institute and Beijing University of Technology.

ERIN HERSEY
Part-Time Faculty

Driven by a relentless curiosity about people and system, Erin has worked in a strategic capacity across fields from law, international development, social enterprise, Agile technology, and organizational change. She currently works with ?What If! Innovation partners helping companies realize and reach their innovation potential.

LEE-SEAN HUANG
Part-Time Faculty

Lee-Sean Huang is a New York City-based designer, innovation strategist, and educator. He is a co-founder and creative director of Foossa (Links to an external site.), a community-centered service design and strategy consultancy. He teaches in the Master of Science in Strategic Design and Management program, Parsons at Open Campus, and the Dual Cities summer program. He is also an affiliated faculty member at the Parsons DESIS Lab.

Lee-Sean’s recent work includes: advising the United Nations on the creation of an internal innovation team, helping an international labor union think through the future of organizing in the digital age, collaborating with the European Commission to research and design new interfaces for large-scale civic debate, and co-creating new experiences at the Kigali Genocide Memorial with Rwandan genocide survivors.

KAREN JACKSON
Part-Time Faculty

Senior Strategy Consultant at WAE, now part of Globant. As a Design Strategist, Karen manages projects from concept to reality. To “make things go” she uses her diverse bag of business tricks including design thinking, facilitation, and data-driven communications to create services and programs that help humanity create a healthier world. In her ten years of international experience, she has worked with diverse clients including Silicon Valley’s startups and tech giants, nonprofits in emerging economies, government agencies, philanthropic foundations and more. Karen has spent 15 years in new and shifting markets where she works to understand the underlying systems at play and design ways to disrupt the status quo through positive change. Karen holds a Masters in Strategic Design and Management from Parsons New School, an undergraduate degree from Harvard, and studied systems analysis and design at UC Berkeley. Karen’s first career was as a dance teaching artist and her passion for creativity, self-expression, and teaching shines through in her work. In and out of the office, Karen is drawn to good design and vitality. When she isn’t at the office, she proudly gathers and prepares 80% of her family’s food from local sources, enjoys time in nature with friends and family, deepens her 20-year yoga practice, and renovates historic buildings.

MATHIAS JAKOBSEN
Part-Time Faculty

Mathias Jakobsen is the creator of Think Clearly. Born in Denmark, he founded his first company at age 15, building digital solutions for companies. Powered by digital, he later branched into fashion journalism and photography before moving to New York City, where he worked as a life coach and consultant for startup CEOs and corporate executives. He has worked with Bloomberg, Google, The New York Times, Carrot Creative, Holstee, Coca-Cola, Pratt, The Wharton School, CUNY, FiftyThree and many more. He currently does Learning & Development at SYPartners.

OLIVIA JEZLER
Part-Time Faculty

MARK KROECKEL
Part-Time Faculty

Mark Kroeckel is founder and partner at Openshop and MAP, 2 international (Shanghai+NYC) multi disciplinary strategic Laboratories, designing human experiences. For over 12 years, they practice Deep Play to build brands, spaces, objects, digital ecologies. Their work spans a range from project planning, architecture, branding and strategy. As a result of the synthesis of these specialties into a single process, many projects in their portfolio have received recognition for elevating their clients experiences and marketability through their highly specific, customized solutions. Clients include McDonalds, Grace Hotel and Bliss Spas to residential and museum installation. Kroeckel is also an adjunct studio professor at Columbia, Barnard and visiting professor at UPenn.

VIVIAN KUAN
Part-Time Faculty

Vivian Kuan has a diverse background in art, architecture, and entrepreneurial ecommerce marketing. She is Executive Director for Terreform ONE, the urban design think tank that re-envisions future cities and explores environmental issues through design research. Vivian is interested in how design can be used to empower business, contribute to the ecological network, and address global needs such as climate resilience. Previously, Vivian was a Launch Director at the internet incubator, idealab! developing business plans and marketing strategies for ecommerce startups. She later managed the online brands, Clinique, Stila, and Prescriptives, for the Estée Lauder Companies Inc. Before that, Vivian worked as an architect in Taiwan, Hong Kong, and in New York City for Kohn Pedersen Fox Associates. She earned an MBA/MA at the Wharton School/Lauder program, University of Pennsylvania, and a B.Arch. from Cornell University.

NORAH MAKI
Part-Time Faculty

Aspiring Influencer, Enervation Spurrier, Cryptolinguist and Milquetoast Balladeer. Norah is the co-founder and editor of both Singing Saw Press and Guardians of the Internet. She is also an Innovation Lead at UNICEF Papua New Guinea.

NANCY MANCILLA
Part-Time Faculty

LAWRENCE MARCELLE
Part-Time Faculty

 

MICHAEL MOORE
Part-Time Faculty

 

MICHAEL MORI
Part-Time Faculty

Design, Strategy & Innovation at Dalberg Global Development Advisors. Michael’s work focuses on consumer financial behavior and psychology in emerging markets, product and service design using HCD and agile methodologies, applied user research as well sa qualitative and quantitative data integration.

DAWN MOSES
Part-Time Faculty

Dawn Moses is in charge of Design and Innovation at Elephant. Dawn’s work lives at the intersection of human behavior, design and technology with cross-over into business and brand. She uses a strategically rigorous, design-specific skill set to translate insights into transformative products, services, and experiences. She leads innovation through an approach that balances the upstream (foresight, design research, systems thinking, opportunity identification) with the downstream (concept development, iterative prototyping, user testing.) She partners with companies big and small to discover, define, and develop solutions that generate value for both the bottom line and the human condition. Dawn is a cross-pollinator who likes to tackle the toughest problems and work toward imaginative, forward-leaning solutions.

KRISTINE MUDD
Part-Time Faculty

Sense Health at Austin Center for Design. Interaction, service and visual design professional with a successful track record of creating integrated and adaptable solutions for clients. Kristine is a facilitator and creative consultant working with teams to launch new products and services. These products and services have been start-ups and larger companies working in education, health care, and financial literacy.

PAUL STEELY WHITE
Part-Time Faculty

Sr. Director Brand & Experience at littleBits. Hirumi is an Interaction Designer and currently spends her days crafting engaging user experiences. Her work in mobile media + physical computation has been featured in exhibits in Amsterdam, London, Beirut, Austin, TX and New York City.

BOB McKINNON
Part-Time Faculty

Bob McKinnon is the author of Moving Up: The Truth About Getting Ahead in America, and creator of Your American Dream Score. He is also the founder of GALEWiLL Design, a company that designs social change through programming, communications, advocacy and action.

A thoughtful commentator and prolific storyteller, Bob is a regular contributor to Fast Company, The Huffington Post, and also the creator and editor of Actions Speak Loudest: Keeping Our Promise for A Better World. He has worked on issues ranging from childhood obesity to climate change, partnering with leading change makers within the White House, Ford Foundation, International Olympic Committee, the Bill & Melinda Gates Foundation, Vera Institute of Justice, the Robert Wood Johnson Foundation, and many others to help millions of Americans overcome obstacles on their way to a healthier and happier life.

DAVID PALESCHUCK
Part-Time Faculty

Executive Brand Strategist, New Leaf Licensing, LLC. Seasoned brand strategist experienced in consumer brand development and marketing management at companies including American Express, MasterCard, Pepsi & Microsoft. Core competencies include brand development, partnership marketing, brand management, brand licensing, marketing communications and content development.

ANN MARIE PUENTE
Part-Time Faculty

Ann Marie Puente is a 2015 Design Management graduate with a background in law and political science. Prior to studying design in New York City, she worked in Miami and Washington D.C. as a litigation attorney. Additionally, she has worked on economic development issues in Washington, D.C. and Florida and on various political campaigns in Florida and New Mexico, including voter protection for the 2008 Obama Campaign. She is committed to socially conscious initiatives in both the private and public sectors, with a special interest in the creative economies as a driver for social innovation via policy, law and strategic partnerships.

JONATHAN REWERS
Part-Time Faculty

Manager, Design Strategy and Delivery at City and County of San Francisco – Municipal Transportation Agency. Jonathan is a 2015 MS SDM graduate. He’s a strategic thinker, with the ideal blend of real-world experience and theory, who is always looking to make change and inspire. His approach is to develop insights, explore opportunities and design solutions using an interdisciplinary approach. He promotes the impact of design on everyday life, the experiences created by changes to the physical environment, new products and services delivered. His job is to communicate a clear and compelling vision and strategy to help organizations be more innovative and successful. Jonathan’s goal is to design and deliver practical and creative solutions to advance the experience of city life using the tools of planning, strategic communication, physical changes to the environment, and innovative products and services.

QUILIAN RIANO
Part-Time Faculty

Quilian Riano is a designer, writer, researcher and part-time faculty member of the School of Design Strategies at Parsons, The New School for Design. Quilian teaches design studios at Parsons The New School for Design in the undergraduate and graduate programs of the School of Design Strategies and at Pratt Institute’s Programs for Sustainable Planning and Development. Quilian has also taught architectural, urban and transdisciplinary design studios at Harvard University’s Graduate School of Design, Wentworth Institute of Technology, and the City College of New York. Quilian attended University of Florida for a Bachelors of Design (BDes) in Architecture and Harvard University’s Graduate School of Design for a Masters of Architecture (MArch).

Quilian founded DSGN AGNC and is its principal. DSGN AGNC (Design Agency) is a collaborative design/research studio exploring political engagement through architecture, urbanism, art & activism. In practice and academia, Quilian works with community groups and trans-disciplinary teams to create engagement projects and comprehensive research that can be used to propose a variety of targeted policies, actions, and designs that seek to increase agency at various scales — from games to pamphlets to structures and landscapes. Quilian has recently received the Vilcek Prize for Creative Promise as well as awards and residencies from the Institute for Public Architecture, The Storefront for Art and Architecture, Boston Society of Architects, Harvard University, and the Queens Museum. Quilian’s work with DSGN AGNC has been featured at the Venice Biennale, Harvard University, the World Urban Forum, Cornell University, New York’s Center for Architecture, The Van Alen Institute, Parsons The New School for Design, The Queens Museum, The Austrian Cultural Forum, Boston Society of Architects, among others.

DAVID SCHWARTZ
Part-Time Faculty

David Schwartz founded the argodesign studio in New York focused on social impact and East Coast clients. He leads creative programs in design, research, and strategy. In 2015, he was listed among the world’s top designers in Fast Company. He has spoken, led workshops, and taught at SXSW Eco, General Assembly, Austin Center 4 Design, Texas Anthropology Summit, Association for Community Design, Social Good Summit, and TEDx. His work or ideas have been published in New York Magazine, How Design, FastCo Design, and MIT Tech Review. Previously, he worked at IBM Design on Watson from which he holds design patents and IP publications. On the side, David is an avid writer.

He has designed for mobile, enterprise, and physical/digital platforms across a variety of industries, including consumer, healthcare, NGO/social enterprise, automotive, retail, construction, smart home, scientific, cognitive computing, and analytics. He has additional experience in visual identity, branding, and marketing. His clients include Microsoft, United Rentals, Thermo Fisher, True Car, Digital Opportunity Trust, and many others.

ERICA SIEGEL
Part-Time Faculty

JONATHAN SWERDLOFF
Part-Time Faculty

Consultant, Data Systems Specialist, Driven Inc. Litigator with substantial complex commercial litigation, electronic discovery, and data analysis experience. Background includes trial preparation, drafting discovery responses, and motion practice. Former web developer and graduate of the Interactive Telecommunications Program at NYU, concentrating on social media, location services and systems analysis. Seeking professional opportunities which meld the analysis and work ethic developed in the law with more technology oriented positions. Founder, Floor Four Ventures.

KIELY SWEATT
Part-Time Faculty

Kiely has over 10 years experience in education and the arts; teaching at schools and companies throughout Spain and the US, publishing two books as well as numerous online and onstage publications and performances. After helping to launch and deliver the 30 Weeks Program, she began work as a consultant in the areas of Facilitation, Learning Design, Innovation and Design Thinking. By blending her work as an artist to these areas she has found a unique way of creating learning experiences and engaging communities.

KIETH VENKITESWARAN
Part-Time Faculty

Keith helps organizations identify and develop transformation and growth opportunities. At Infosys, he leads cross-disciplinary innovation labs and strategic design training programs. With over 15 years of deep design, product, and customer experience expertise, he’s facilitating the training of 1000 next-gen designers. These “full stack designers” are hybrid practitioners combining Strategic Design with domain expertise across the spectrum of Design, Data Analytics, and STEM, and are poised to tackle the complex forces that are both driving and enabling change across every aspect of our lives, businesses, and institutions.

In previous roles Keith led cross-disciplinary teams at organizations such as NBCUniversal, Bloomberg and Interbrand, developing design and innovation-led transformation programs for AT&T, Businessweek, Consumer Reports, Motorola, Samsung, Universal Studios, and more. Keith holds a BFA from Queen’s University where he also attended business school, and a Master of Science in Communications Design from Pratt Institute in New York. He currently lives in New York and Connecticut.

JOHANN VERHEEM
Part-Time Faculty

Johann is an internationally successful inventor, creator and entrepreneur. He is also the Executive Vice President at Havas Edge and CEO of companies FitHaus Ltd and JH Direct. Some of his products, including the Shake Weight, have been featured on shows like Saturday Night Live, Jimmy Kimmell, the View and the Ellen DeGeneres Show, helping drive unit sales to over 2 million.

SUSANA VIDAL
Part-Time Faculty

Susana has over 15 years of experience helping startups, NGOs and Fortune 500 companies develop marketing and growth strategies. She provides advisory services on strategy and business model innovation. She has experience working with entrepreneurs inside corporations designing products and services that solve real customer problems and co-creating sustainable business models. She is an expert in methods and tools like design thinking, business model canvas, value proposition canvas and lean startup.

ADRIANA YOUNG
Part-Time Faculty

Adriana Valdez Young is an urban design researcher and educator. She teaches at the Parsons School of Design and the Graduate Program for International Affairs at The New School. She holds a B.A. in History from Brown University and a M.A. in International Affairs from The New School. Her research and design projects explore luxury consumer enclaves, such as shopping malls, as archetypes for the global city. She has led the International Field Program in Beirut, and taught City as Lab: NYC BEIRUT – a collaborative urban design and research studio between the GPIA and the American University of Beirut (AUB). She is also a product hacker and blogger for IKEA.

ROXANNA ZARNEGAR
Part-Time Faculty

 

TREVOR ZIMMER
Part-Time Faculty