External Partnerships with the MS SDM

Bringing together design thinking, management, and applied social sciences, the graduate program in Strategic Design and Management at Parsons responds to the need for businesses and organizations across sectors to address complex 21st-century economic, environmental, and social challenges. Partnering with internationally renowned Parsons School of Design and its students is a coveted opportunity for external partners with a heightened relevance for our future. The MS SDM Program offers a diverse range of robust engagement opportunities to leverage our talented and diverse pool of design strategists ready and able to engage with you. Engagement opportunities include:


    • Project Collaboration | Partner with us in our 15-week Integrative Studio course, or a shorter Design Sprint in which teams of students provide strategic design solutions to your organization’s challenge.

    • Employment/Internships | Participate in our networking events each semester to identify students for existing part-time or full-time employment opportunities and internships.

    • Speaker Series | Participate as a speaker in our public events, where we examine strategic design as a field of practice.

    • Employment/Internship Opportunities | Do you have employment opportunities or announcements for the MS SDM community? Submit content for our Twitter, Instagram, the News & Announcements page, and/or the bi-semesterly MS SDM Quarterly newsletter. Or, meet our students directly at our Net.WORK. events at the end of Fall and the beginning of Spring semester.


Visit the Our Partners page for examples of the work our students achieve in partnership with industry leaders like yourselves, or visit the FAQs page to learn more about partnering with the MS SDM.


MS SDM Students, Faculty, and External Partners explain why the MS SDM program’s external partnerships are a unique and mutually beneficial opportunity for all involved.

Areas of Investigation

  • Brand strategy, brand refresh, new positioning.

  • Customer research – behavioral, opportunities for expansion, etc.

  • New product or service opportunities.

  • Growth strategy.

  • Communications or advocacy campaigns – external or internal.

  • Shared value opportunities – corporate social responsibility and justice.

  • User experience analysis and measurement.

  • Indicative quantification and impact measurement.

  • Systems identification and evaluation.

  • Business Modelling.

  • Organizational culture transformation.

  • Digital products and service design.

  • Rapid prototype testing, synthesis and evolution.

MS Partnership Contacts

Edward Cardimona | Instructor

Michele Kahane | Director




Other External Partnership opportunities Across Parsons/The New School.

 In addition to partnerships with Strategic Design and Management, the school offers opportunities for engagement across Parsons School of Design as well as The New School university eco-system, bringing in multiple departments to build robust interdisciplinary teams to deeply address a given challenge. To learn more about these opportunities contact:


Deborah Gibb | VP Corporate Partnerships