Students
Students come to the Parsons MS SDM program from all over the world. Their experience combines studios, seminars, networking, events, symposia, and more. This page will inform you about student projects like First Year Studio and Second Year Studio, student resources, and other opportunities.
Gemma: Empowering young women through financial wellness 2024
Our project, Gemma, represents a pioneering initiative aimed at addressing the critical need for financial wellness among Gen Z and Millennial women. As the first of its kind, Gemma stands out in the market by offering a holistic approach to financial literacy that goes beyond traditional concepts and numbers. Our research has highlighted the multifaceted nature of financial literacy, revealing that it requires more than just understanding financial concepts—it demands a comprehensive understanding of users’ needs and challenges. We recognize that financial literacy is intertwined with broader issues such as mental health and societal norms, necessitating a holistic approach that…
More...
CO:Design & Strategy 2024
Problems: In Japan, severe problems including a declining population, aging society, strict social norms/groupthink and a language barrier impact small and medium sized enterprises (SMEs) negatively through revenue decrease, talent and workforce decrease, lack of diverse perspectives and global market information barriers. These problems make it difficult for Japanese SMEs to expand their businesses abroad to increase their revenue while preserving their cultures and technologies. Through our research, we found that tailored and accessible support for SMEs is overlooked and underserved. Solution: CO:Design & Strategy aims to solve these issues by partnering with international SMEs to expose their products to…
More...
IZZI- Your airport commute assistant 2024
Izzi: Empowering Occasional Travelers in Airports Research and Strategy: The research identified the anxiety occasional travelers experience navigating unfamiliar airports during their commute and trips. Existing apps focus on information overload, not user empathy. Innovation/Opportunity: Izzi bridges the gap by providing contextual information, actionable insights, and a user-friendly experience. It makes travelers feel informed and confident Project Purpose and Solution: Your commute assistant ensures a smooth journey to the airport by managing luggage, tracking documents & trips, & offering airport insights for stress-free travel. It keeps you informed about “that” next step of your journey, ensuring your comfort throughout the…
More...
WLL (Water Lilies Link): A Launch Pad for Emerging Japanese Artists in NYC 2024
WLL seeks to create a vibrant and inclusive artistic community where Japanese artists can thrive professionally while contributing to the cultural landscape of New York City. Through providing resources and support, WLL empowers Japanese artists to achieve their goals and aspirations, ultimately promoting cultural exchange, understanding, and appreciation through the universal language of art. Studio Instructor Sasha Charlemagne Designers Hiroki Komine
More...
Hidden Value of Sawdust 2024
My project aims to tackle the issue of wood waste generated by small businesses and individual woodworkers, specifically the challenge of repurposing sawdust which accounts for half of their wood waste. I saw an opportunity to prolong the use of sawdust and created a versatile and natural sawdust mixture that can be used to create a variety of objects or products. My end solution challenges the concept of waste by creatively and affordably repurposing sawdust into functional and beautiful objects, thereby creating something valuable. Impact: This project has a significant Environmental Impact as it reduces the amount of wood waste…
More...
FEED: TRACK, SAVE EARN, EAT 2024
Feed is a pioneering digital platform that transforms the food waste habits of young adults by seamlessly creating a digital grocery inventory, offering personalized recommendations, and a streamlined shopping experience. You’ll never waste food again with automated expiration reminders, helping you store leftovers efficiently and significantly reduce waste. Experience personalized meal plans and optimized shopping lists tailored to your dietary preferences, nutritional needs, and budget constraints. Embrace sustainability and be rewarded for it by tracking your consumption, adopting eco-friendly practices, and earning valuable rewards like discounts, coupons, or contributions to charitable causes. Join this vibrant community to share your progress,…
More...
HomeQuest: Find a home sitting at home 2024
HomeQuest is an innovative app designed to revolutionize the apartment hunting experience, particularly in urban environments like New York City. The app addresses the challenges faced by individuals, who are new to the city and eager to find an apartment that meets their needs. One of HomeQuest’s key features is its integration of personal assistants and automated appointment scheduling. This streamlines the process, saving users time and reducing the stress associated with finding a new home. Unlike traditional real estate platforms, HomeQuest does not offer virtual tours. Instead, it focuses on real-time communication and appointment scheduling, allowing users to interact…
More...
ResearchD AI: AI-powered design research & analysis tool 2024
ResearchD AI is an AI powered design research and analysis tool that aims to tackle this problem for design researchers and studios by training each AI assistant on custom datasets that consist of primary and secondary data of the users that the research targets. It provides a user-friendly interface with design research oriented features to ensure seamless integration within current practices. Studio Instructor Rhea Alexander Designers Ayushi Gupta Sejal Amrutkar
More...
Amazon Circle 2023
Amazon Circle Aging With Technology Sustainably Amazon Circle is a highly convenient loyalty rewards program designed to encourage users to recycle their old electronic devices in exchange for valuable credits. These credits not only foster long-term customer relationships but also contribute to sustainable aging with technology. Redeemable credits offer a range of benefits, including discounts on Climate Pledge Friendly products, gift cards, and exclusive offers. We addressed common customer pain points such as lack of awareness, appraisal frustration, and insufficient incentives by: 1. Timing nudges effectively: Capitalizing on the excitement of a new purchase and intervening at strategic moments. 2….
More...
MS SDM Strategic Design Symposium
Capstone Presentations 2024 We invite you to the MS SDM 2024 Capstone Symposium which will be held during the weeks of April 29th and May 6th. At the Symposium, graduating students will share their capstone studio presentations with the greater community for knowledge sharing, networking, dialogue, reflection, and celebration. The Parsons Graduate program in Strategic Design and Management brings together design thinking, innovation management, and applied social sciences responds to the need for businesses and organizations to address complex 21st-century economic, environmental, and social challenges. Methods from studio practice such as ideation, ethnographic research, prototyping, and service design are used…
More...
