Pop Up Paradigm: How Pop-Ups Change the Retail Landscape
Retail strategist Melissa Gonzales discusses strategies behind pop-up retail. She will share her insights, as well as examples of tools and best practices she employs to build effective branded experiential retail.
Her company, The Lion’esque, has gone from producing shows at New York Fashion Week to producing award-winning pop-up shops for cutting edge brands.
Please join us for a presentation followed by a Q&A.
Time and place:
Tuesday 29 September 2015. 4-6:30 pm, The Bark Room, Parsons School of Design,
2 West 13th Street, New York, NY 10011