Nike’s 5 Lessons On Innovation By Design
October 9, 2013
How Nike thinks about design helps the company find new ways of success before the old ways fail. Here are five takeaways that can be translated to any business.
The 2013 Innovation By Design Conference kicked off this morning as Fast Company Editor Robert Safian sat down with Nike President & CEO Mark Parker and VP of Global Design John Hoke for a conversation about how design propels Nike’s $60 billion business forward. In a sweeping discussion, Parker and Hoke revealed their maker backgrounds, talked about overcoming resistance to change, shared an inside look at Parker’s creative left-brain/right-brain sketchbook, and more. Here are five important takeaways about Nike’s unique relationship with design that every innovator should know.