Creative Economy at Parsons Festival

May 4, 2014

Bark_Room_poster_12_05_14Creative Economy: Transforming our Future
We invite you for live presentations, updates from the SDM Cultural Council and Alumni Network as well as a toast to our new graduates. Our studios are labs where design, science and business come together to inspire more successful problem-solving solutions, making purposeful, insightful and mindful invention.


May 13  // 12 – 7 pm

May 13 // 5 – 7 pm (reception)

May 14 // 9 – 6 pm

Venue: Bark Room  // 2 West 13th Street (Lobby)


5:00 pm    Reception
6:00 pm    Toast from the Director to new graduates
6:10 pm     Updates from Cultural Council
6:20 pm     Updates from Alumni Association
6:30 pm     2 student representative Pecha-Kucha presentations

Why do we do it?

In a complex global economy, leaders must be creative, adaptive and have an innate capacity for innovation. That is where the design thinking toolkit comes in handy. In fact, all along the value chain, design thinking methods can be applied to problem solving to deliver more effective, transformational and innovative solutions that directly impact a business in meaningful ways.

How do we do it?

We start from the users perspective, use visualization and mapping tools, ethnography and pattern recognition inventing and imagining possibilities along the way. This iterative process allows us to entertain many possibilities and dream big, without the usual constraints, costs and customary trappings however never neglecting the ROI instead integrating it into the solution, from the jump, in a creative, inventive way. It’s a state of mind.

The Integrative Studios in Strategic Design and Management graduate program are laboratories where students harness the power of design thinking to break down complex problems, test new business models and disrupt old ones, to create opportunities that can transform our future.

What did we do?

This semester, our studios embarked on journeys starting with building empathy and storytelling, and then applied the design process to transform existing business models and create new ones, for the new global economy.

Come in and hear our stories for a mindful, prosperous and shared future…