New York consumes 80% fossil energy, contributing to climate change and community health issues and ongoing energy projects come with their own problems ranging from non-transparent financial structures to the suppression of the rights of native groups. So why don’t we produce where we consume?

Currently, there are 38,000 solar installations in NYC, accounting for 6% of the 624,000 solar-viable roofs. 72% of these roofs are owned by large landlords, marginalising small landlords with better renting conditions but higher financial pressure from local laws, taxes, insurance costs, and pandemic-related income loss.

Njord removes renewable energy from small landlords’ to-do lists. We bring them together and fund and install a decentralised solar-energy plant on roofs all over New York. Instead of installing roof by roof, we first gather 50-100 buildings willing to hand over their roof for a profit share and install multiple solar installations simultaneously. This reduces costs, consolidates maintenance, and minimises effort for property owners. Landlords choose their commitment, from sharing roof space for 10% of the profits to fully funding the project for 90% of the profit.

And the timing couldn’t be any better. The pressure of the Climate Mobilisation Act, higher revenue from renewable energy credits, tax breaks for solar projects and increased funding in the green energy sector put Njord in the right spot.

1% of the roofspace available can generate up to 12 million USD in yearly revenue, avoiding three million USD in LL97 penalties annually. Most importantly, this also avoids 12.000 tons of CO2, equaling 2760 cars removed from NYCs streets a year.