Leveraging the power of branding and messaging to influence consumers to buy and consume less tech products 2023

June 14, 2023
Our Motto: 
Conscientious consumer + judgement-free collaboration = individual and societal change

Through our unique campaign co-creation process, we collaborate with individuals who want to engage with less-talked about and more “taboo” issues, we create campaigns that are easy to understand, fun to engage with and offer a judgment-free perspective.

Our process:

  • Identify social issues that need a bigger spotlight
  • Create a space for artists, designers, activists, enthusiasts, etc., to collaborate
  • Connect the right influencers and marketers with the right campaign(s)
  • Tailor each campaign to user sensibilities and needs
  • Identify new and innovative ways to break through “the clutter” of the modern era
  • Craft holistic campaigns that leave a lasting impression

Impact:
Collective action that is guided by the individual or a group of individuals, who share intrinsic values and motivations. The campaign created is thus rooted in emotion and has the potential to affect larger audiences and drive societal change.

 

Studio Instructor
Putri Trisulo

Designers
Saniya Mittal
Shruthi Thyagarajan