In response to fashion’s environmental crisis, GYLD curates high-impact, immersive pop-up experiences that spotlight biomaterial innovation and connect material innovators, designers, and fashion consumers. Each activation transforms space into a living narrative—where craft, storytelling, and material experimentation converge. Visitors engage with installations, artist talks, and limited-edition product drops that showcase desirable alternatives to extractive fashion systems. In doing so, GYLD cultivates demand for biomaterial-based products through a business model that is intentionally lean, adaptive, and designed to scale.

Inspired by historic artisan guilds, GYLD seeks to foster a community rooted in collaboration, craftsmanship, and responsible design. Our mission is to elevate the biomaterial pioneers transforming material culture while building cross-disciplinary networks that bridge science and style.

With a bold visual identity and editorial brand voice, GYLD resonates with fashion-forward audiences who value purpose, aesthetics, and artistry. Every element—from spatial design to curatorial partnerships—is intentional, creating an experience that is emotionally resonant and materially grounded. Designed to activate all the senses, each GYLD event invites visitors into a tactile dialogue with the future of fashion.

Through GYLD, we aim to lead a strategic systems intervention—shifting narratives, mobilizing collaboration, and forging new pathways for circular design in fashion.

Studio Instructor
Rhea Alexander

Designers
Emma Kowalczyk
Nij Balar