The student team researched business, consumer experience, product insights, as well as insights from first-hand research performed with customers to deliver a new approach that could bring NYC start-up Mobley to the next level. The team delivered strategic critique, recommendations, and a roadmap for Mobley to become a thought leader in the rental furniture space by building sustainability as a core value into their business model, their company and their brand. The high-fidelity product prototypes included both web and mobile designs: UX flows, visual design assets, and wireframes. Sustainability prototypes included a proprietary sustainability scale and the brand/customer experience strategy.
Nam Phuong Tui Doan