Digital Future of Luxury Fashion by PHYGI LAB 2022

May 19, 2022

The Situation:
Luxury fashion brands like Louis Vuitton have meaningful and fulfilling physical shopping experiences, but lack in new emerging digital technologies.

The Goal :
Our overarching goal is to enable luxury fashion brands to recreate their shopping experience in Web 3 & Metaverse.

The Execution :
we propose a scalable strategy that seamlessly connects the physical and digital shopping experience, from the real world to the Metaverse. (Through an immersive XR experience.)

Experience prototype link
Reach out via email at if you have any thoughts or questions.


Studio Instructor

Koray Caliskan
Christian Madsbjerg


Mingshan Mai
Anastasia Konstantilieri
Sukalp Bhatija
Roseline Pandian