The Energy of Mobility Powered by People.

Bird seeks to enhance sustainable urban mobility by launching a low-infrastructure, publicly supported, station-based bike-share model designed specifically for underserved neighborhoods. Our project addresses major user pain points, including challenges in finding available bikes, frequent low battery issues, and concerns about safety. We reimagine micromobility through the concept of “reducing energy”, not only in terms of environmental impact but also by minimizing user effort and improving operational efficiency.

We began by conducting interviews with New Yorkers and analyzing global micromobility trends in places like the UK and France. Through affinity mapping, systems thinking, and persona development, we uncovered opportunities to build trust, improve efficiency, and elevate the rider experience.

Our solution is a system of interconnected interventions that reimagine energy as guided, shared, and contained. This includes:

– Projection-Based Parking Guidance to make parking intuitive and fun

– Gamified Fleet Management to encourage user-led bike redistribution

– ChargeNest Battery Swap System leveraging bodegas for community-based energy loops

– Redesigned Handlebar with MagSafe Dock for safer, hands-free navigation

By tapping into local infrastructure and promoting user participation, our approach enhances both operational efficiency and community trust, making micromobility safer, more inclusive, and sustainable.

Partner:

BIRD

Students:

Alara Boluktas,
Nimit Dadhania,
Maryam Ashraf

Professor:

John Payne