Bindu- Building a community around crafts
October 21, 2024
The organised handicraft sector exploits craftspeople, forcing repetitive work under middle-men who take most profits and stifle creativity. Bindu addresses this by connecting craftspeople directly to the market, promoting inclusion, co-creation, and dialogue. It fosters a loyal community, bridges gaps between craftspeople, NGOs, trade unions, and the government, and preserves traditional crafting techniques.
Designer: Souvik Mukherjee