Hannaford

Challenge:

How can we rethink the grocery experience – from growing produce to food consumption – to reinforce ecological and social sustainability, locally-grown goods, social equity, and secure supply chains?

 

Process:

Student teams investigated many areas of interest including: behavioral economics, the future of food experiences, the history of food, culture, & markets, new technologies, trends, right-sized retail environments, community, and concierge services.

 

Solutions:

• The “Retail-tainment” team developed in-store solutions to create memorable experiences.
• The “Ski In & Ski Out” team developed new fast & fresh service opportunities at recreational ski resorts.
• The “Mt.Katahdin” team developed specific retail opportunities for customers visiting outdoor recreation destinations.
• The “Millinocket” team developed strategies to support local communities.

 

Designers, Project 1:

America Giron

Claudia Lewis

Carmen Valdés

Clare Madden

Cindy Peña

Shelby Packer

Divya Harpalani

Matina Moreira

Vybhav Kaushik

Rania Said Abdalla

Lauren Stobierski

Paul Benson

Shza Alashi

Sila Eser

Sowmya Chakravarthula

Michelle Schuppisser

Sukalp Bhatija

 

Designers, Project 2:

Shelby Packer

Rania Said Abdalla

Michelle Schupisser

Claudia Lewis

 

Faculty: 

Marisa Jahn