Rhea is an Alumna, Assistant Professor and Co-director of the MS in Strategic Design & Management Program at the School of Design Strategies (SDS). She teaches undergraduate and graduate courses in marketing, portfolio design, integrative studio, management and strategic design. Her research interests include the convergence of innovation, entrepreneurship, product and service design and sustainable business models. Currently she is involved in projects focusing on the impact design thinking has on startups, entrepreneurship, technology and the new economy will have on academia and traditional business models, the relationship between startup culture and resilience thinking and the fusion of design thinking with business rationale. Rhea is a multidisciplinary designer, serial entrepreneur, advisor to startups and consultant for NGO’s in the international economic development sector working with SME’s and artisans and she recently launched Parsons Entrepreneurs Lab.
RAZ GODELNIK // Co-Director of Ms Strategic Design and Management
Raz is an Assistant Professor of Strategic Design and Management and the Co-Director of the he MS in Strategic Design and Management at Parsons School of Design. He teaches undergraduate and graduate courses in innovation, leadership, the sharing economy, sustainability and strategic design. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, open innovation and sustainable business models. Currently he is involved in projects focusing on the impact of the sharing economy on traditional business, the relationship between sharing economy and resilience, the future of design thinking, and the willingness of Millennials to integrate sustainability into their lifestyle.
Raz is the co-founder of two green startups – Hemper Jeans and Eco-Libris, and a regular contributor to Triple Pundit, writing about issues related to sustainable business, the sharing economy and design. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.
CHRISTIAN SCHNEIDER // Associate Professor
Christian Schneider has a background in strategic design consulting, he collaborated with the Japanese architect Makio Hasuike, with the Italian Studio De Lucchi managing architecture, design and strategy projects for clients such as FSB and Siemens and with IDEO, leading consulting programs for Deutsche Telekom and Ferrari. For IDEO he developed a strategy to set up new offices in Europe and he directed a new office in Milan. He also collaborated with Sottsass Associati and DeLoitte Italy. As an academician, he has run Studio projects for the Polytechnic University in Milan (MFA Strategic Design), for the IED Milan (BA Industrial Design), for Zeppelin University (MBA) and the HFG Pforzheim (MA Creative Direction). He worked as a visiting Professor at Carleton University Ottawa, and held lectures and workshops at the btk Berlin, Art Center, Stanford University, Domus Academy, the ESDI in Rio amongst others.
Christian joined the School of Design Strategies in July 2011 as an Associate Professor for Strategic Management and Design and has taught Service Design in the BFA Intergrated Design, Studio courses at the BBA Design and Management, the MFA Fashion Design and Society, he has supervised Thesis projects at the MFA Transdisciplinary Design and the Integrative Studio 2 at the MS Design and Management. His interest is to mentor students to explore with design thinking tools new business opportunities in the areas of social innovation, urban development, technology, health an environment, fashion systems, education and people guidance.
Carlos Teixeira is an Associate Professor in Strategic Design and Management and Director of Academic Affairs at the School of Design Strategies at Parsons The New School for Design. He has 20 years of experience in design and innovation projects in Brazil, India, and the US. Teixeira applies innovative methodologies and design tools in the areas of new business development, open innovation, value chains for innovation and co-creation, and brand strategy. In Brazil he developed projects for the National Cancer Institute and MetrôRio. In the United States he served as a consultant for McDonald’s, Dow Chemical and developed a project in partnership with the United Nations (UNDB – United Nations Development Business). In India he led a co-creation workshop for TVS Motors, and is currently the co-director of the open innovation platform DREAM:IN, awarded by Metropolis magazine ‘Game Changer 2013”. Teixeira is often invited by universities, companies and associations in Brazil, the United States, Europe and Asia as a lecturer and manager of co-creation workshops. His research and teaching at Parsons focus on strategic design with several published articles on the subject. He is also the founder and coordinator of Design Knowledge Networks, an international network of strategic design experts.
He has a PhD in Design from the Institute of Design, Illinois Institute of Technology. His expertise is revealing the operational logics that guide design practice. At Parsons his work centers on the application of such logics to processes of research and development. Previous to his PhD, he received a Master’s and Bachelor’s degree in Design from Pontificia Universidade Catolica in Rio de Janeiro, Brazil. As a practitioner, he has professional experience as a communication designer and design planner in the United States and Brazil.
Jonatan Jelen is a business owner, manager, consultant, as well as Assistant Professor of Design and Management at Parsons The New School for Design. There, he is the founding director of the graduate program ‘MS in Strategic Design and Management’. After an extensive career spanning small businesses, large corporations, manufacturing, as well as Wall Street, Jon is currently involved in several social ventures as investor, advisor, and founder: Greenproofing (a “green” consultancy in NYC), InYourClass (a Santa Clara-based educational platform startup in collaboration with CUNY and Stanford), and Morningside Evaluations and Consulting (where he evaluates foreign educational and experiential qualifications for USCIS as the Associate Director of Academics). Besides his passion for creating inspiring learning contexts, Jon Jelen is also an avid and prolific researcher with about 40 publications since 2001. His main investigative interests and publication efforts are in the areas of “leaderless leadership”, “design intelligence for post-digital ventures”, and “the new nature of the firm”. He earned a Doctorate from University of Pau, France; he is currently preparing the thesis defense for his PhD in Business (Computer Information Systems track) at Baruch College/The Graduate School and University Center of CUNY and is pursuing a DBA with Edinburgh Business School of Heriot Watt-University.
MITCH BARANOWSKI // Part-time Faculty
A seasoned design thinker and creative strategist, Mitch Baranowski is co-founder of BBMG, a globally recognized brand and innovation studio based in Dumbo, Brooklyn. Mitch has helped hundreds of startups and socially-minded companies create better brands by combining style and sustainability in disruptive and delightful ways. Recent clients include Brown-Forman, Disney, Johnson & Johnson, NBCUniversal, PepsiCo, Target and will.i.am’s EKOCYCLE. He holds bachelor’s degrees in journalism and French, plus a master’s in radio-TV-film, from the University of Texas at Austin.
RAJESH BILIMORIA // Part-time Faculty
Rajesh has centered his education and career at the intersection business and design for over twenty years. Most recently, Rajesh was a vice president at Continuum, an innovation and design consultancy. During his eleven years at Continuum, he led a range of projects for leading global companies in a diverse range of sectors, including hospitality, transportation, financial services and media. Collectively, the projects spanned innovation strategy, experience design and process development. Prior to joining Continuum, Rajesh worked at WPP and Ford Motor Company, where he was responsible for SUV product planning. Rajesh earned a BS in Engineering and Applied Science at Caltech and an SM in Mechanical Engineering at MIT, as well as an MBA with High Distinction from Harvard Business School.
HOLLY BLONDIN // Part-time Faculty
Holly has a diverse background in both the arts and business worlds working primarily with creative professionals and entrepreneurs. Her expertise is in creative business development with a specialty in branding and marketing. Withan acute understanding of the challenges that both professional creative artist and traditional businesses face, she is dedicated to strengthening the relationship between creativity and business.
Holly Blondin is founder of Arts Meet Bizness, a new project in development that is dedicated to supporting professional creative artists and growing the creative arts community. Blondin earned a B.F.A in Musical Theatre Performance (Western MichiganUniversity) and an M.B.A in Entrepreneurship & Marketing (Zicklin School of Business). She also studied Graphic Design at Parsons. Holly worked and studied at Instituto Cervantes New York and holds a D.E.L.E diploma in Spanish.
FARRAH BOSTIC // Part-time Faculty
Farrah Bostic is the founder of The Difference Engine, an insight-driven product strategy consultancy, to help companies make better products and marketing by talking to real customers, face to face. Farrah’s expertise lies in marketing strategy; technology, web, and mobile trends; and product and service design thinking. She has honed her expertise as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She previously led innovation and strategy practices at Hall & Partners, OTX/Ipsos, and Digitas. She is a frequent speaker on applying Lean and agile approaches to research and marketing, empathetic design and use of data, and building interdisciplinary teams. She holds a Juris Doctor from the Benjamin N. Cardozo School of Law, and a Bachelor of Arts from the University of Oregon’s School of Journalism and Communication.
CRAIG BROMBERG // Part-time Faculty
Craig Bromberg develops and designs new business models, sales, and content marketing for the world’s largest financial, consumer electronics, and media companies—including Samsung, Citibank, AOL, Disney, Time Warner, and Bertelsmann—and agile startups focused on social and native advertising engagement including Zemanta, Dachis Group, and EngageSimply. A former writer for The New York Times, Vanity Fair, New York, People, Rolling Stone, and many others, Craig is also the author of The Wicked Ways of Malcolm McLaren, published by Harper & Row. A graduate of Oberlin College, he holds an M.Sc., Econ. from the London School of Economics and an MBA from NYU’s Leonard Stern School of Business.
TOM CUSACK // Part-time Faculty
Tom Cusack is a serial entrepreneur who has developed companies from inception to stock market listing or merger. He has launched and guided companies in the aerospace/defense, bio-pharmaceutical and organic recycling industries. His practical experience includes intellectual property portfolio management, contract negotiations, quality assurance, compliance, public and private financial offerings, grant applications and corporate management.
JEROME GOH // Part-time Faculty
Jerome Goh is Senior Design Lead at IDEO. His role is to bring his experience and expertise to help clients innovate. He has led many client projects, including the design and development of consumer products, services, and branded experiential spaces. To embed new ways of thinking from these projects, Jerome works on design programs that help
activate organizational change. Jerome joined IDEO in 2000, and prior to working in New York, he also spent time building up IDEO Shanghai from 2008 to 2012. Before that, he was a leader of the space practice at IDEO San Francisco and Palo Alto. He has worked across the US on multiple large-scale projects with key clients. With over 13 year’s experience at IDEO, Jerome brings a wealth of design consulting knowledge and a deep understanding of IDEO’s methodology.
TRAVIS GRANFAR // Part-time Faculty
Travis Granfar is an attorney turned serial entrepreneur and producer based in New York City. He is CEO of Licious Media a media strategy firm that assists companies to produce professional videos anywhere in the world. He Started his career as a private equity attorney with ALM 100 law firm Ropes & Gray, Travis’ legal interests include intellectual property, digital rights and entertainment.
His executive producer credits include TV show Late Night Republic (CW/FOX), The Edge and the Xtreme Campus Music Tour featuring One Republic, Kanye West, Guster, J. Cole.
He applies design thinking methodologies to media and brand strategy. Granfar’s work includes relationships with worldwide agencies and advertisers State Farm, Starwood Hotels, Pringles/P&G, FRS Energy, Grey Advertising, Optimedia, Davie Brown, Translation, OMD, Alliance Agency, Denny’s, AirTran Airways and Coca-Cola (Fuze).
Startups and technology ventures he’s advised or helped launch include Legalicious, Thankster, OfficeSpace Software, Camlink, AppArchitect, Intelligize.
Driven by a relentless curiosity about people and system, Erin has worked in a strategic capacity across fields from law, international development, social enterprise, Agile technology, and organizational change. She currently works with ?What If! Innovation partners helping companies realize and reach their innovation potential.
Eric is an architect turned entrepreneur. He is the founder of miLES, a civic startup that open storefronts to possibilities by activating urban neighborhoods for pop-up entrepreneurship. miLES has been creatively using and sharing storefront spaces for a wide range of uses and time-frame to lower the entry barrier for entrepreneurs, creatives and community to use commercial real estate. Eric has been invited to speak at various panels and events including Harvard Innovation Lab, Northside Innovation, Municipal Art Society Summit, Awesome Summit, Columbia University Studio X and TEDxDumbo. He is on the judge committee for Harvard University’s annual Dean’s Cultural Entrepreneurship Challenge. His work has been published in various media including the New York Times, Huffington Post, Fast Company, Good Magazine and PSFK.
ANDREW HUTTON // Part-time Faculty
Andrew Hutton is a part-time faculty member who graduated from the SDM program in it’s first cohort (in 2014). He is also a management consultant for the multi-national consultancy Accenture. With a background in economics and political science, experience in legal, international development, entrepreneurial, and now business and design environments, Andrew brings the kind of diverse perspective that is fostered and celebrated within the SDM program. Beyond consulting and teaching, Andrew spends his time following through on his SDM capstone project (which became a successful Kickstarter), tinkering and riding his motorcycle, and enjoying NYC with friends and family.
MARK KROECKEL // Part-time Faculty
Mark Kroeckel is founder and partner at Openshop and MAP, 2 international (Shanghai+NYC) multi disciplinary strategic Laboratories, designing human experiences. For over 12 years, they practice Deep Play to build brands, spaces, objects, digital ecologies. Their work spans a range from project planning, architecture, branding and strategy. As a result of the synthesis of these specialties into a single process, many projects in their portfolio have received recognition for elevating their clients experiences and marketability through their highly specific, customized solutions.
Clients include McDonalds, Grace Hotel and Bliss Spas to residential and museum installation. Kroeckel is also an adjunct studio professor at Columbia, Barnard and visiting professor at UPenn.
VIVIAN KUAN // Part-time Faculty
Vivian Kuan has a diverse background in art, architecture, and entrepreneurial ecommerce marketing. She is Executive Director for Terreform ONE, the urban design think tank that re-envisions future cities and explores environmental issues through design research. Vivian is interested in how design can be used to empower business, contribute to the ecological network, and address global needs such as climate resilience.
Previously, Vivian was a Launch Director at the internet incubator, idealab! developing business plans and marketing strategies for ecommerce startups. She later managed the online brands, Clinique, Stila, and Prescriptives, for the Estee Lauder Companies, Inc. Before that, Vivian worked as an architect in Taiwan, Hong Kong, and in New York City for Kohn Pedersen Fox Associates. She earned an MBA/MA at the Wharton School/Lauder program, University of Pennsylvania, and a B.Arch. from Cornell University.
MARK LEAL // Part-time Faculty
Marl Leal is an Adjunct Professor in the School of Design Strategies and works full-time at the Directors Guild of America. After graduating from Northeastern University with a BS in Music Industry, Mark graduated from the recently established MS in Strategic Design and Management Program. He is passionate about improving the relationship between people and technology, and is an advocate for human-centered approaches to design. Mark has presented research both in the U.S. and abroad and is currently researching patterns of entrepreneurship in Harlem.
ALLIE MAHLER // Part-time Faculty
Allie Mahler is an Experience Lead at IDEO where she designs environments for innovation, builds culture and community, and crafts relationships that create wider impact. Allie’s expertise lies at the intersection of organizational behavior, community building, social impact, and experience design. She was on the founding team of the Centre for Social Innovation in New York City, an incubator and co-working space for non-profits and social enterprises that houses over 250+ social impact organizations.
Allie is also the co-founder of Be Social Change, the largest social impact community in New York City. She has previously worked with organizations like the Bill & Melinda Gates Foundation, Purpose, and UNICEF. Allie is recognized as a Global Shaper of the World Economic Forum and is a mentor to organizations such as Venture for America, ProjectArt, and the Center for Civic Innovation. She is a proud alumna of The New School where she studied Organizational Change Management and Dance Movement Therapy.
KRISTINE MUDD // Part-time Faculty
Kristine is the owner, founder and creative director of Muddpuppy a design practice. A designer, entrepreneur and educator, Kristine believes a daily design practice should always include discovery, play, analysis and exploration. How behavior change, technology and design are used to shape how we make changes at the individual, societal and organizational levels is of particular interest to her. Via her knowledge and experience in UX, research/testing, service and visual design, Kristine has taken creative leadership roles in building new ventures, products and services for some of the most innovative brands.
Recent professional collaborations include Prehype, Neo, CASA Columbia, Interknowlogy (Microsoft partner), and Sense Health. Kristine has taught at Minneapolis College of Art and Design as adjunct faculty, and she actively participates in professional design organizations. She is currently a local leader for the New York chapter of IxDA (Interaction Design Association).
SHAWN NELSON // Part-time Faculty
Parsons alumni Shawn Nelson founded LoveSac in 1995. He moved to China for three years, first as a church service volunteer, then as a management coach delivering leadership and team-building seminars for Fortune 500 companies speaking Chinese. He won a $1 million investment on Fox’s “Rebel Billionaire” show in 2005 and became President of Virgin Worldwide with Richard Branson’s companies for a time. Shawn grew Lovesac to a 60 store (and counting) chain with an ever expanding suite of patented furniture inventions. Lovesac was named America’s fastest growing furniture retailer in 2013.
He invented and launched Sactionals® Lovesac’s industry-disruptive sofa invention. He also holds multiple patents on many product inventions currently in distribution. He earned a BA in Mandarin Chinese from the University of Utah then got his Masters of Strategic Design and Management from Parsons, The New School for Design in NYC. He currently resides in Darien, Connecticut with his wife, 2 dogs, and 4 kids.
VALERIE NGUYEN // Part-time Faculty
Valerie Nguyen is currently a Founding Brand Strategist at Wolf & Wilhelmine, a brand strategy shop based in NYC. As a brand strategist, Valerie balances new school thinking with rigorous brand planning and a passion for leveraging — and immersing in — the currents of culture. That passion for culture comes to life at W&W as she leads the exploration of new, interesting, co-creative and human methods for qualitative research (to hell with stuffy focus groups!).
After ditching her finance and creative copywriting degrees back in Texas, Valerie has worked as a brand strategist at Mother, Anomaly and Google’s Advanced Technology and Projects innovation group before Wolf & Wilhelmine. Some of the brands she’s worked on: Google, Nike, Sour Patch Kids, Virgin Mobile, Microsoft, American Express, Bonobos, Target, Hurley and Harry’s. She was also a co-creator of the Dating Brian Project — which put the fate of an NYC newcomer’s dating life into the oh-so-trusty hands of the Internet.
JOSEPH PRESS // Part-time Faculty
Dr. Joseph Press is the Design Technology Lead at Deloitte Consulting AG. He has more than 15 years of experience consulting global companies in developing strategies that achieve business results, amplify a shared vision, and accelerate organizational evolution. His expertise is designing and implementing global digital and business initiatives, including the business strategy, community building, user experience, technology solutions, risk management and adoption. By designing and deploying platforms that engage and develop, Joseph builds communities that adopt new behaviors and practices to deliver business value across networks, business lines and geographies. He completed his Masters in Architectural Studies and Ph.D. from M.I.T. in Design Technology, researching innovation, cognition and ‘Building Community’. He is a part-time faculty member at Parsons The New School For Design in the Strategic Design & Management Masters Program, where he teaches graduate courses on design, digital business models and innovation. He frequently shares his insights on design, collaboration and technology @jospress and his personal website www.josephpress.com
DAVID COLBY REED // Part-time Faculty
David co-founded and manages Foossa, a service design and strategy consultancy. Much of David’s work concerns building inclusive financial services in the US and abroad, and he’s advised institutional clients such as the World Bank, SEIU, City of New York, and United Nations. David’s favorite projects bridge the behavioral and social sciences, user research, and data analysis to arrive at novel forms of shared value. He is currently conducting multidisciplinary projects on community-centered design and “financial citizenship.”
David volunteers as a trustee of the New York chapter of the Awesome Foundation and as a member of Manhattan’s Community Board Six. David studied public policy at New York University and cognitive science at Harvard University.
SUZANNA SCHMEELK // Part-time Faculty
Dr. Suzanna Schmeelk comes to the New School with a broad background in Management, Education, Computer Science and Cyber Security. She has received degrees from New York University, Rutgers University and is currently pursuing another doctoral degree, a Ph.D., at Columbia University. She has worked for companies and organizations including LGS Innovations, eBay, Yahoo!, New York Academy of Science, Cooper Union and University of Maryland. She hopes to inspire the next generation of leaders to make ethically-correct, sustainable and innovative decisions.
ANASA SCOTT // Part-time Faculty
Anasa Scott is a strategist and fund development consultant for social impact firms, raising capital for innovative community renewal projects in New York City over the past 10 years.Since 2012 Anasa has served part-time lecturer in the Strategic Design and Management Program and since 2009 has taught social and environmental entrepreneurship courses in the economics program at the City College of New York.Other university-based projects include economic development research at Columbia University’s Urban Technical Assistance Program and the School of Architecture at the City College of New York.She is currently offering pro-bono services to a capital campaign for a global renewable energy project for newly urbanizing regions.
ABIGAIL SMITH // Part-time Faculty
Abigail is the Founder and Director of Forge a creatively driven research and strategy consultancy. She is a rare mix of creative and analytic thinking. Her approach to strategy includes a polymathic ability to cast a wide net while knitting research driven insights into strategic frameworks and narratives, plus, an empathy to work closely with client partners as they embrace strategy and evolve. Being a design strategist and designer who has worked in the field for 12 years, she also brings deep expertise for applied design thinking.
As a Merit Scholar at Penn Design, University of Pennsylvania, Abigail received a Master in Architecture and Master in Landscape Architecture. Her work has been recognized by the ASLA, Van Alen Institute, Penn Design, and Society of Publication Design.
ADAM HAYES // Part-time Faculty
Adam Hayes is founder and partner at Openshop and MAP, 2 international (Shanghai+NYC) multi disciplinary strategic Laboratories, designing human experiences. For over 12 years, they practice Deep Play to build brands, spaces, objects, digital ecologies. Their work spans a range from project planning, architecture, branding and strategy. As a result of the synthesis of these specialties into a single process, many projects in their portfolio have received recognition for elevating their clients experiences and marketability through their highly specific, customized solutions.
Clients include McDonalds, Grace Hotel and Bliss Spas to residential and museum installation. Hayes is also an adjunct studio professor at Citi College, Pratt Institute and Beijing University of Technology.
NORA YOO // Part-time Faculty
Nora Yoo is an architectural designer and researcher in New York City. She received a Bachelor of Arts magna cum laude with honors in Architectural Studies and Hispanic Literature and Culture from Brown University. Following her undergraduate studies, she went on to receive her Master’s degree in Architecture at the Graduate School of Design (GSD) at Harvard University. While studying at the GSD, Nora honed in on research regarding the future of the design profession and applications of design thinking to larger global issues. Her thesis elaborated on the design of physical space for future information exchange, which she has continued to actively explore through her work at Architecture Research Office.
Nora is also co-founder of Designers Assembly, which works to empower young designers through building recognizable value for good design. Through the building blocks of workshops, panel discussions, lectures, and information sharing events, Designers Assembly aims to construct the base for a new and improved way to practice as designers.
ROXANNA ZARNEGAR // Part-time Faculty
Roxanna is an independent consultant, design strategist and change leader. She is a conduit between creative and business. She served as Chief Operating Officer of Christie’s Americas, where she spearheaded a restructuring plan for auction operations.
Prior to joining Christie’s, Roxanna held roles developing turnkey event logistics and supply chain management for international fairs. She became a founding member of the Global Sport Events division of DB Schenker. In addition, she served as a strategy consultant at the creative branding agency, Baron & Baron Inc. Most recently, she has been engaged in advising and concepting art/finance projects. She is also an adjunct professor at Parsons Strategic Design and Management Graduate Program.
Roxanna received her MBA with a concentration in International Business from Franklin College, Switzerland. She participates in international luxury and art world conferences and lectures at panels regularly. She completed INSEAD’s Leadership program, where she was internationally based for 12- months.