Carolina, Class of 2020

March 9, 2021

Carolina Bianchi Bate | Strategic Design Consultant

Freelance

 

Carolina is an Argentinian Strategic Design consultant specializing in brand development and management with experience working on projects across industries as varied as advertising, fine arts and the agricultural sector. She is Co-Founder of Seamless Studios, which designs singular and meaningful branding solutions for their clients that both resonate with their audience and transform their business. In recent times, Carolina helped develop La Julia Organics, an organic grass-fed meat startup business in Argentina, and spearheaded the branding strategy of their marketing and communications department.

 

What does Strategic Design mean to you?

Strategic design allows us to solve problems systematically with a mindset that drives people to action and positive impact. It is the ability to navigate uncertainty, ambiguity, and its accompanying challenges with deep empathy.

 

How have you applied what you learned in the MS SDM  program to your post-graduation career?

The program has helped me improve my ability to listen and ask the right questions—that in turn has allowed me to explore and deliver better solutions. From the first semester I was able to apply and put theory into practice in my work.

 

What is your favorite memory from your time in the MS SDM program, and/or in NYC?

As an online student, meeting my online classmates and professors during the on-campus workshops in January, while also working with them on real-world projects.

 

What three things do you feel makes the MS SDM program special? 
  1. It is a program that allows you to put theory into practice straight away;
  2. While collaborating with classmates who are also working professionals;
  3. Who bring their own unique experience to the table.

 

Has your MS SDM cohort been a valuable part of your professional network since graduation?

It was a great experience meeting and studying alongside an international cohort of professionals from varied backgrounds. It opens up the conversation and makes the networking experience richer.

 

Tell us about a time when an MS SDM professor inspired you:

I have had great professors during the program who have inspired and pushed me further as a professional. I am particularly grateful for the experience working on projects with Jonathan Rewers, Roxanna Zarnegar and Christian Schneider. They were challenging and great references throughout the program.

 

Which projects helped you build your desired expertise and what sectors, companies, or clients you have worked with since graduation?

The projects that particularly helped me were: Africa Banking project (Managing Creative Teams), the Panettone challenge (Studio 1) and the Independent Design Research Project. Everything I worked on during those projects has given me new skills and made the theory practical for me to apply in my work. My projects with the Inter-American Development Bank and La Julia Organics since graduation applied all of this knowledge.