NASA

Challenge:

What might be novel and imaginative ways to measure the immeasurable (a theme associated with exploring the vastness and opportunity of space)?

Process:

Students conducted a comprehensive analysis of the overall aerospace industry, messaging and positioning, and branding to hone an initial set of insights and recommendations for the International Space Station.
Based on research findings, the student team expanded the initial goals to pinpoint new areas of opportunity for the Space Station: help bring a renewed focus, timeliness, and relevancy to low Earth orbit by increasing awareness of the Space Station among the general public. The student team brainstormed ideas, developed prototypes, and tested concepts.

Solutions:

• A comprehensive brand guideline & storytelling toolkit
• A multitude of interactive online experiences
• Brand partnership strategies
• Innovative social media strategies

Designers:

Briana Bachew

Alexandra Davis

Annyelica Diaz

Hai Nguyen

Hyemin Kim

Jared Sokolowski

Jenn Noinaj

John Jaimes

Kelly Ernst

Kelly Lukes

Kenny Wu

Lina Alvarez

Mingshan Mai

Nishant Wazir

Rachel Rodden

Richard L. Tso

Roseline Pandian

Sam Press

Theresa Utanto

Younjin Lee

Zeeba Anvary

 

Faculty:

Mark Kroeckel

 

View NASA’s IS-1 project for 2020.