For the third year in a row, students from the MS SDM program took first prize in the Rotman Design Challenge! On Friday, April 9 representatives from Team SPARC discussed the design process and took questions about their experience participating in the Challenge. Team members presenting included: Vasuta Kalra, Rashina Bhula, Sneha Guntaka, Savita Singh, Jesse Flores, and Raed Jumean. You can watch the presentation and question and answer session at the official Parsons SDS Vimeo channel here!

Team SPARC‘s winning project developed an Omni-channel solution, a “phyigital experience” for sponsors Canadian Tire. You can watch their Rotman Design Challenge presentation at this link on YouTube.

Congratulations to Team SPARC! And thanks to all the MS SDM students who participated in the Rotman Design Challenge this year:

• Team Linchpin  |  Michelle Ammirati, Samaya Burde, Erin Carman, Tarjni Jotaniya, and Elizabeth Huebsch
• Lemonade Strategy  |  Kellie Ojeda, Narissa Dalla, Lee Anderson, Amanda Howald, May Elmachtoub, and Sheena Wang
• Myriad  |  Naisargi Shah, Heta Shah, Nada Salem, Amanda Donavanik