The inaugural Strategic Design and Management international conference presents discussions on intelligent design, with keynote speakers discussing their work, the current state of design and management, the potentialities of intelligent design within the field, and an open dialogue about where design management is heading. The audience will have an opportunity to take part in a panel discussion on transformative research as well as to contribute during the CoCreate Workshop focused on NYC transportation improvement. This event is part of the Parsons Design Festival.

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Date and venue:
May 3, 2014
10:00 am – 4:00 pm
The Auditorium at 66 West 12th Street,
Alvin Johnson / J.M. Kaplan Hall

A Special Conference For an Incredible Program

The profound transformations of our socio-economic complexes and systems will require entirely novel models of governance. The purpose of our graduate program, the MS in Strategic Design & Management is to fuse and infuse business logic, economic rationality, and organizational reality with the power of design thinking to create a platform for the development and education of future cadres, trail blazers, game changers, and chaos pilots that will leverage the resulting design intelligence into future economies, firms, and teams. Inimitable in its composite of global delivery, ontological pedagogy, strategic vision, and cutting-edge content, it prepares true leaders, innovators, “intra”-preneurs for the new paradigm of social inclusion, the creation of private economic value with social means.

In this inaugural conference we take the opportunity to reflect on the successes, the learning, the experiences, and the tremendous transformations from the program’s very first cycle. Students from the currently graduating cohort have designed and are moderating the event. They will share their developmental milestones and achievements. Innovation consultant Joseph Press will contribute his vision and aspirations for this new platform of design intelligence, and we will all engage – audience included – in an afternoon of intense live studio work, and define, ideate, select, refine, and design together around a specific topic in order to inspire everyone about and with design intelligence.

Speakers

Joseph Press // Innovation Consultant
Innovation consultant visiting from Switzerland. Dr Press is a Human Capital and Technology consultant at Deloitte Consulting AG Switzerland. He has over 15 years of experience consulting global companies in human capital strategies, HR delivery models, HR technology solutions and business transformation. He also has expertise in designing and implementing global social computing and digital workplace initiatives, including the business strategy, social media functionality, community building, user experience, risk management and adoption. He is a part-time faculty member at Parsons The New School For Design in the Strategic Design & Management Masters Program, where he teaches graduate courses on design, digital business models and innovation.

Jonatan Jelen // Director of MS Design and Management
Jonatan Jelen is a business owner, manager, as well as Assistant Professor of Business at Parsons The New School for Design. There, he is the founding director of the graduate program ‘MS in Strategic Design and Management’ and is involved in several social ventures as investor, advisor, and founder. One of his main research interests and publication efforts is leadership. He earned a Doctorate from University of Pau, France; he is currently finishing his PhD in Computer Information Systems at Baruch College/Graduate School and University Center of CUNY and is pursuing a DBA with Edinburgh Business School of Heriot Watt University.

Andrew Hutton // SDM Student
Andrew is graduating this Spring from the M.S. SDM program at Parsons The New School for Design, and holds a B.A. in Economics and Political Science from Wheaton College, IL. Andrew also currently works as a management consultant for Accenture, a position he has held for 11 months. In his almost year at Accenture, Andrew has been involved in project management, development of thought leadership and new offerings, and development of design-driven workshops. In all these management functions, Andrew has been exploring ways to bring a design perspective to an otherwise traditional business setting. Before joining Accenture, Andrew interned with a product design firm and a branding strategy firm – two creative consultancies where Andrew was exposed to various design methods used to great effect.

Mark Anthony Leal // SDM Student
Works full-time at the Directors Guild of America and is a Research Assistant for the School of Design Strategies at Parsons the New School for Design. After graduating from Northeastern University with a BS in Music Industry, Mark enrolled at Parsons in order to become a business designer. He currently studies the relationship between humans and technology, and is an advocate for human-centered approaches to design. His upcoming publication, “Omnipresent Access: User Perceptions in New Media” focuses on consumer perception of streaming entertainment and the future design of entertainment delivery.

Alya Al Noaimi // SDM Student
Multicultural design strategist. Alya holds a BBA in Design and Management from Parsons School of Design, and participates in the Strategic Design and Management master’s program at Parsons School of Design from Abu Dhabi, U.A.E. Alya believes in the power of design strategies to bring about positive change in a variety of areas. Alya is co-founding boutique design strategy consultancy Openthink; with Samantha Turner.

Monica Isaza // SDM Student
Strategic Designer living and working in Rome. She has a BA in Global and International Studies from UCSB and will earn an M.S. in Strategic Design and Management at Parsons The New School for Design this spring. Having lived and worked in many countries throughout her life, Monica has become fascinated with world cultures and with artisans and artisanal products from around the world. She believes that design and design thinking are a catalyst for positive individual and collective transformation and are tools that inspire individuals to live from their passion. Monica currently works for the U.S. State Department.

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