Neurosprints – 2025
Neurosprints is a strategic consulting service that applies neuroscience and psychology to brand strategy. Using its MACR framework (Motivation, Attraction, Connection, Retention), it helps brands uncover internal KPIs like emotion and neurotransmission to strengthen customer acquisition and retention. Through focused sprint workshops, Neurosprints builds neuro-informed strategies that align marketing and product experiences with human behavior, blending dopamine-driven excitement with serotonin-based trust to build both immediate engagement and long-term loyalty.
Studio Instructor
Rhea Alexander
Putri Trisulo
Designers
Geena Grunert
Anupama Krishnan