News & Announcements
Navigating Change: Museums, Nonprofits, and the Future of Cultural Institutions
On February 27, 2025, Jennifer Rittner facilitated a discussion with Dr Sharon Counts and Sruthi Sadhujan on how nonprofits and cultural institutions navigate change while maintaining their core mission and values. Sruthi Sadhujan, a brand strategist for nonprofits, shared her journey into organizational change, emphasizing that branding in the nonprofit space extends beyond logos and taglines—it’s a transformative process that affects culture, power dynamics, and institutional identity. She introduced a four-part framework for evaluating change: Treasures – Legacy practices and traditions that hold enduring value and should be preserved. Baggage – Outdated ways of thinking or operating that no…
More...

Alumni Webinar – Tips for a successful Job search
In our recent webinar with Parsons SDM alumni Lucia Jaramillo, Divya Harpalani, and Anamika Gopi, we delved into effective strategies for navigating a successful job search. Each alumnus shared their unique journey, offering insights into what helped them secure their current roles and the lessons they learned along the way. We discussed a range of platforms that students can utilize to boost their job search efforts, emphasizing the critical role of networking and providing alternative strategies for those who find traditional networking daunting. The session also featured valuable advice tailored to international students, along with tips on building a standout…
More...

Alumni Led – Design Spark Workshop Series
Alumni Led – Design Spark Workshop Series The recent Design Spark Workshop Series was a complete success— an innovative, action-oriented workshop designed to ignite creativity and empower students with practical skills to thrive in the fast-paced, resource-constrained environments that characterize the world of design. This three-part series provided an incredible learning experience, and we are incredibly grateful for the dedication of our presenters, Dhairya Sathvara and Anwesha Sengupta, who brought their expertise and passion to make this event so impactful. The Design Spark Workshop Series was designed for students eager to go beyond the theoretical aspects of design and dive…
More...

About
The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.
Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.