News & Announcements
MS SDM Panel Discussion
Be comfortable being uncomfortable: Reflections from the MS SDM Peer-to-Peer Panel Starting a new academic year invites fresh questions about what strategic design looks like in practice. We opened the semester with a Peer-to-Peer Panel designed to meet those questions head on, pairing an opening conversation with Professor Edward Cardimona with a student panel that traced real paths through the first year of MS Strategic Design and Management. The brief for the session was simple, be specific, be honest, and share what actually helped. What emerged was a clear through line, growth follows discomfort, and strategic design is a practice…
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Carelab – Visiblize-ing Care Festival
Participate in the Visibilize-ing Care Festival The Visibilize-ing Care Festival, organized by the Parsons CareLab, will be a multimedia, multidisciplinary festival that will kick-off in Fall 2025. Students, faculty, alumni and staff are invited to showcase projects that creatively and critically explore all forms of care – between individuals, within communities, families and organizations, in cities, across the world, in relationship to our environment, and with ourselves. Attend Information Session: Wednesday, April 30th at 10am – 11am EDT. Link: Zoom Meeting | Password: 354360 RSVP here, if you would like to attend and/or be informed when the application is open in Fall 2025. Learn more about the Parsons Carelab here.
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Parsons Festival 2025: Narwhal Tank Impact Ventures Showcase
Join Parsons School of Design’s Entrepreneurs Lab, in partnership with The Impact Entrepreneurship Initiative, for the first-ever Narwhal Tank, a unique venture pitching event designed to showcase The New School’s most impactful student and alumni ventures from across our ecosystem that are addressing pressing social and environmental challenges. Developed to create more just and verdant societies, come to support our budding entrepreneurs, give audience feedback, and help vote on the awardees “most likely to create impact.” ORGANIZERS: Parsons ELab: Founded in 2014, Parsons Entrepreneurial Lab is a design-led research lab dedicated to innovation and entrepreneurship. Nurtured within the School of Design…
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About
The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.
Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.