Students
Students come to the Parsons MS SDM program from all over the world. Their experience combines studios, seminars, networking, events, symposia, and more. This page will inform you about student projects like First Year Studio and Second Year Studio, student resources, and other opportunities.
High Tide – 2025
High Tide is a community-centered, phygital role-playing game designed to help neighborhoods like Red Hook, Brooklyn, build trust and resilience through immersive disaster preparedness. The project transforms traditional emergency drills into collaborative, location-based missions that use AR, storytelling, and neighborhood landmarks to engage players in realistic flood response scenarios. Rooted in growing urgency—from climate projections to local lived experiences—High Tide addresses the decision paralysis, hesitation, and confusion that too often arise during emergencies. Through our research on Hurricane Sandy’s impact in Red Hook, we found that many residents were left without clear guidance, supplies, or support networks—despite living in a…
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Neurosprints – 2025
Neurosprints is a strategic consulting service that applies neuroscience and psychology to brand strategy. Using its MACR framework (Motivation, Attraction, Connection, Retention), it helps brands uncover internal KPIs like emotion and neurotransmission to strengthen customer acquisition and retention. Through focused sprint workshops, Neurosprints builds neuro-informed strategies that align marketing and product experiences with human behavior, blending dopamine-driven excitement with serotonin-based trust to build both immediate engagement and long-term loyalty. Studio Instructor Rhea Alexander Putri Trisulo Designers Geena Grunert Anupama Krishnan
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PENGUINE – 2024
People with disabilities are the largest minority group and the only one that anyone can be a part of at any point in their life. Regardless of this, we have found that often they find it difficult to find appropriate support networks that can understand their unique circumstances The fragmented nature of community-based knowledge poses challenges for parents with disabilities in locating information and establishing secure spaces to find and share information We seek to support and bridge the gap between formal and informal support mechanisms and provide a safe space to freely discuss information not provided by doctors. Fostering…
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MICROSOFT – #4 – EES 2025
Inteligent Aging AI’s Role in supporting NYC’s Seniors Partner: Microsoft Students: Ritu Pant Joannah Varghese Silvia Castro Professor: Pinar Guvenc
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BIRD – #4 – EES 2025
They said Yes! Wing it – Redefine routine. Rethink Mobility Partner: BIRD Students: Jiwon Vibha Yuze Celine Professor: John Payne
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MICROSOFT – #3 – EES 2025
SECOND – Every one deserves a second A caregiver-first platform that adapts, supports, and uplifts every step of the way. Partner: Microsoft Students: Professor: Pinar Guvenc
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BIRD – #3 – EES 2025
From Chaos to Cohesion: Interventions in E-Bike Parking. Transforming how people park e-bikes by making the bike part of the conversation. By Razor Focusing on peak times. Partner: BIRD Students: Rohit Apoorba Kareena Kavya Professor: John Payne
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MICROSOFT – #2 – EES 2025
BRIDGIT AI-Powered assistant designed for specialized education Partner: Microsoft Students: Alana Arpit Azelia Yash Professor: Pinar Guvenc
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BIRD – #2 – EES 2025
Smart Parking. The problem statement focused on addressing Bird’s parking challenges within the city. Our research, conducted across various locations in New York City, involved observing bike and parking infrastructure, studying user behavior, and identifying key issues. We discovered that users frequently encounter unpredictability in bike and parking availability, leading to significant time loss. After several rounds of brainstorming, we developed the Smart Park solution, which includes two main components: a hybrid zone-based docking system (combining dockless functionality with low-infrastructure docking) and a loyalty program. This approach addresses the critical issue of bike redistribution by incentivizing user behavior. Ultimately, our…
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NASA – #3 – EES 2025
A Day in the Life Without NASA Meant to show life on Earth without the advancements made possible by NASA, this advertisement, titled ” A Day in the Life Without NASA”, highlights the various ways in which NASA impacts our everyday lives, often in ways we aren’t even aware of. From medical advancements, GPS navigation, and smartphone cameras to vacuum sealed food packaging and everyday items such as wireless earphones and cordless vacuums, NASA’s achievements in space are vital to life on Earth. The advertisement is intended to be distributed across NASA’s owned media including their website and social channels,…
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