Solution Summary:

The student team researched business, consumer experience, product insights, as well as insights from first-hand research performed with customers to deliver a new approach that could bring NYC start-up Mobley to the next level. The team delivered strategic critique, recommendations, and a roadmap for Mobley to become a thought leader in the rental furniture space by building sustainability as a core value into their business model, their company and their brand. The high-fidelity product prototypes included both web and mobile designs: UX flows, visual design assets, and wireframes. Sustainability prototypes included a proprietary sustainability scale and the brand/customer experience strategy.

Partner:

Mobley

Students:

Olivia Fierro
Samaya Burde
Shivani Mehta
Vasutra Kalra
Minerva Izaguirre
Tarjni Jotaniya
Tony Dang
Nam Phuong Tui Doan
Chelsea Cook
Chris D’Andrea
Diana Cordova

Professors:

Karen Jackson
Cameron Sinclair