Izzi: Empowering Occasional Travelers in Airports
Research and Strategy: The research identified the anxiety occasional travelers experience navigating unfamiliar airports during their commute and trips. Existing apps focus on information overload, not user empathy.

Innovation/Opportunity: Izzi bridges the gap by providing contextual information, actionable insights, and a user-friendly experience. It makes travelers feel informed and confident

Project Purpose and Solution: Your commute assistant ensures a smooth journey to the airport by managing luggage, tracking documents & trips, & offering airport insights for stress-free travel. It keeps you informed about “that” next step of your journey, ensuring your comfort throughout the trip.

Impact: Increase commuters confidence & reduce stress.
Optimize airport layovers with personalized recommendations.
Improve travel experience for occasional flyers, potentially leading to increased travel frequency.
This fosters a loyal user base and strengthens Izzi’s position in the travel app market.

Studio Instructors
Cindy Hsiao & Sinem Ergunay

Designers
Devasya Sharma