Role of Minority Entrepreneurs in Rebuilding NYC Post-COVID

January 22, 2021

Join us for a conversation that explores the unique position of Minority Entrepreneurs in a pre- and post-COVID NYC.


  • How has this global city changed for MBEs as a result of the global pandemic?
  • What holds steady?
  • How does identity inform resilience and adaptability in this moment?
  • What roles and responsibilities do other stakeholders have in rebuilding NYC post-COVID?


Merriam Webster defines an entrepreneur as “one who organizes, manages, and assumes the risk of a business or enterprise”. In our talk, we’ll probe the interplay of structural barriers, changing markets, and the pivot as MBEs and advocates navigate the transformation of risk to resource.



  • Jomaree Pinkard, CEO & Co-Founder, Hella Cocktail Co. (Certified Minority-Owned Business)
  • Esmeralda Herrera, Director of Programs and Community Relations, Communitas America
  • Rachel Marie Brooks Atkins, PhD, Postdoctoral Faculty Fellow, Stern School of Business NYU
  • Noel McKenzie, Executive Director and Founder, Represented Foundation


Moderated by Raymond Daniel Medina, PMP, Assistant Director of Programs, New York City Mayor’s Office of Minority- and Women-Owned Business Enterprises

Introduction by Latha Poonamallee, Associate Professor of Management and Social Innovation & Chair of Management Programs.

We hope you can join us!


Thursday, February 4  |  12:00PM – 4:00PM