Wishful Thrift is a hyper-local Peer-2-Peer fashion re-selling platform designed to revolutionize second-hand shopping and promote sustainability in the fashion industry. Our research uncovered a significant intention-action gap among consumers regarding sustainable fashion, with convenience emerging as a primary barrier to thrifting adoption. To address these challenges, we developed an innovative approach that makes thrifting as easy as buying new garments.

Through our app, users can post images of specific items they’re seeking, transforming the search process into a curated experience. By leveraging advanced algorithms, we match seekers with sellers offering their ideal finds, reducing the barriers of time constraints and exhaustion associated with traditional thrifting. Operating on a hyper-local level, Wishful Thrift fosters community engagement and promotes local economies, while also minimizing carbon emissions from shipping.

The purpose of Wishful Thrift extends beyond individual transactions; it aims to drive a larger cultural shift towards sustainable fashion consumption. By empowering consumers to make more informed choices and promoting the principles of the circular economy, our platform has the potential to significantly reduce the environmental footprint of the fashion industry. Ultimately, Wishful Thrift seeks to create a more inclusive and environmentally conscious fashion landscape, where sustainability is not just a trend but a fundamental principle guiding consumer behavior.

Studio Instructors
Rhea Alexander

Designers
Bhumika Keswani, Tanmayi Deshmukh, Kavita Mishra