News & Announcements
Strategic Design Meets Global Markets: The CO:Design Workshop Parsons x JAPAN
Strategic Design Meets Global Markets: The CO:Design Workshop Parsons x JAPAN The CO:Design Workshop Parsons x JAPAN brought together MS Strategic Design and Management students and companies from Japan’s Chugoku region (Hiroshima, Okayama, Yamaguchi, Shimane, and Tottori prefecture) to explore opportunities for U.S. market entry through strategic design. Organized by CO:Design & Strategy, a business design firm co-founded by Parsons MS Strategic Design & Management alumni Sachino Taki and Anne Nestler, in collaboration with Parsons School of Design and supported by JETRO (Japan External Trade Organization), a Japanese government agency that supports small and medium-sized enterprises in global business expansion,…
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What Design Actually Looks Like Inside a Consulting Firm
We hosted two Bain designers for a workshop last week, and here’s what we learnt from them. MS SDM alumni Carlos Salom and Anamika Gopi partnered with the Creative Consulting Club and came back to Parsons to give us the 101 on what it’s like to work as a strategic designer at a top consulting firm. As current consultants on Bain & Company’s AI, Insights & Solutions (AIS) team, they designed a workshop that walked us through team structures, essential skills the role demands, sanitized case studies, as well as an interactive skills tracker for students. More than anything, the…
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Leadership at Scale: Hearts, Trade-Offs, and the Human Future of AI
In conversation with Lara Abrash at the Parsons School of Design with Strategic Design & Management Community Some evenings feel like programming. Others feel like perspective shifts. This one felt like the latter. The School of Design Strategies recently welcomed Lara Abrash, Chair of Deloitte US, for a candid, in-person conversation with students from the MS Strategic Design & Management program and members of the Creative Consulting Club. What unfolded was not a rehearsed keynote or a corporate script. It was an honest exchange about leadership, reputation, innovation, AI, and the responsibility that comes with influencing systems at scale. The conversation began…
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About
The MS in Strategic Design & Management challenges students to understand business as an inherently creative human undertaking uniquely suited to confront the massive societal and economic shifts of the 21st century. The MS SDM program is situated at the cutting edge of historic changes in how value is understood and created at large through business management, and aims to continue to set the pace in an uncertain world.
Students learn to utilize Design Thinking (DT) methods within applied and contextual ethnographic/design research projects to develop strategies which can be articulated through business models, organizational innovations, and the redesign of both collective and individual cultures and mindsets.