Author: parsonselab

ELAB Fireside chat Go Fund Yourself| Oct 10 /19

  ELAB Fellows had the opportunity to pitch to these established entrepreneurs garnering valuable feedback and insights on their business development models. Shawn Nelson graduated from the University of Utah.[3] In 1995, he made his first “not-bean bag” from shredded foam camp mattresses. Nelson founded LoveSac in 1998.[4][5] He hired a few college friends who helped him produce the “sacs” until Limited Too ordered 12,000 Lovesacs.… Read more →

Join us for ELAB Demo Day 2019

  Join us for the ELab Demo Day 2019 as our fellows take us on the journey of how they turned their ideas into thriving business ventures. Our startups will be pitching their businesses in front of the ELab community, potential investors, mentors, advisors and future team members! Mark your calendars for final presentations from the 2019 cohort: Where: Arnhold… Read more →

Elab Alumni Spotlight – Hasin & Samiha Ahmed

  ELAB Fellow Spotlight: Hasin I. Ahmed Interview by: Sasha Charlemagne   Hasin     Since launching Taratari  three years ago, you have co-founded two other companies with your sister Samiha — Burdie and Honest Social.  Do you think of yourself as a serial entrepreneur?  How would you describe that inner journey from idea to launch?     I have… Read more →

Midway 2019 | April 29 / 19

The past April 29th, ELab Fellows shared their 4-month progress stories since they joined the 12-Month Fellowship Program in front of an audience of judges, investors, and the New School entrepreneurial community. The premise was: What does it look like to start a startup from the inside?  and to answer it each of the fellows got 5 minutes to present… Read more →

ELAB Fireside chat with Kurt Kratchman | April 5 /19

Besides sharing his vast experience creating companies, the serial entrepreneur and Global business leader Kurt Kratchman asked our fellows 3 key questions during the fireside chat: Margin (How are you making money?) Momentum (what industry/trend/momentum are you jumping on?) Flow (how is your business going to continue moving forward?)   About Kurt Kratchman: GVP, Product Development, and International at Oracle Data Cloud.… Read more →

Branding session with Edward Cardimona | March 26/19

Current fellows had the fantastic opportunity to participate in the branding workshop led by Edward Cardimona, product and brand strategist, Parsons Professor, and ELAB mentor. Besides learning about the magic behind successful brands, the fellows received guidance on how to apply marketing and storytelling tools to enhance their brand´s personality and better communicate their unique qualities.         About… Read more →