Parsons School of Design
AAS Communication Design
Barev Azizam explores Persian words that have been incorporated into the Persian-Armenian dialect. The project looks at the in-betweenness of language; translation that doesn’t always help with understanding; and how language evolves and influences a culture. Barev means “hello” in Armenian and azizam means “dear” in Persian.
The prototype consists of 26 flashcards. One side of the flashcard depicts the iconography of the word being translated; the other side shows transliterations, in Armenian and English. The flashcards are featured in a Persian box, juxtaposing the modern design of the cards with the more ornate features of the box.