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Parsons the New School for Design
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Lecture Series – Fall 12 – Part 2: Why?

In this panel discussion we will explore the question of why services need to be designed and examine the difference between bottom up and top down approaches in delivering services in New York City.


Melissa Dalrymple, Innovation Consultant, Doblin

Rajesh Bilimoria, Vice President, Continuum

Lynn Teo, Chief Experience Officer, McCann Erickson

Moderator: Marshall Sitten, Service Design Network

Wed 28th Nov


6 E 16th Street

12th Floor

Room 1203B (Transdisciplinary Design Studio)