Parsons Fest

As part of Parsons Fest 2020, the MS in Strategic Design and Management presents student work from the MS SDM graduating class of 2020. The Parsons Fest annual series of art and design events and exhibitions, in which cutting-edge student work is presented to the Parsons community and the public, showcases the creative and intellectual achievements of Parsons’ graduating students.

Student Projects

RESTAURANT FROM WITHIN

Description:   In this project we identified some challenges within the restaurant industry by analyzing its culture, pain points, and stakeholders’ journeys. We found an opportunity to intervene through Restaurant From Within by co-designing with industry employees, restaurant owners and consumers creating a holistic solution approach that would address some of their issues.   Designers: Jida…

CO ESTATE

Description:  Our challenge began when we asked ourselves if there is any truth to our inclinations that homeownership is less accessible to single millennial women than to their male counterparts. What we discovered was that while millennials are less likely to be homeowners than previous generations at the same age, the issue cut deeper than…

LUNCH SUPPERS

Description:  School lunch is embedded within a complex system which often benefits corporate entities. While organizations are working to improve school lunch and food inequality, there is a lack of public awareness and a persistent political divide that harms children—and ultimately— our country.  Our goal is to create a safe and fun environment to discuss…

CONSULTANCY PILOT: HOW TO OPTIMIZE NEW MEDIA MARKETING

Description:  The challenge I faced was how to educate small businesses and entrepreneurs to use new media marketing tools to expand their reach. I learned that these businesses and entrepreneurs were concerned about their reputation when using social media and often conflated social media with marketing when new media marketing involved many different channels (video,…

EARSHOT

Description:  In the current system of aid, relief is distributed based on hypotheses and old knowledge. While most organizations collect data about disasters, they rarely collect data from people experiencing disasters directly. Earshot democratizes information for both those impacted by a natural disaster, and for the organizations and governments that serve them. At the center…

STIR: REDISCOVER YOUR PARTNER

Description:  The goal of our research project was to understand when and why couples face challenges in romantic relationships. We were curious about why people are reluctant to discuss difficult topics like money and sex. Ultimately, we were interested in the sustainability of relationships. We asked how we might nourish romantic relationships and make them…

COOKS STUDIO

Description:  A strategic design intervention, Cooks Studio is a system which enables Indian women cooks to provide “regional home food” primarily to young Indians in New York. The two-sided marketplace enables home cooks to establish a legal, commercial setup, and to spread awareness of Indian cooking through increased access to Indian home-cooked meals. We aim…

DESIGN AT THE INTERSECTION OF PEOPLE AND PLANET

Description:  I began by asking why educated and conscious adults with the means to make value-based choices seem unaffected by the reality of climate change when they shop, consume and make decisions? My challenge was to reimagine what sustainability could look like by making it more personal, practical, and attainable. My goal was to empower…

FASHION FOR THOUGHT

Description:  Fashion For Thought is an interactive online marketplace platform for sustainable fashion. Specifically, it is a socio-technical company with a mission to address sustainability in fashion by bringing brands and customers a range of devices, including sustainability algorithms, systems and networks of the fashion supply chain, and the use of ratings as representations of…

HONEST FARMERS

Description:  What if we could help farmers tell their stories while delivering transparency towards food provenance? The Honest Farmers app connects farmers to consumers. It uses blockchain technology to create visibility and a safe network for farmers to share how they make their food, and to allow consumers to verify food provenance through farmers’ stories.…

BEASTIE: FEELINGSFIRST

Description:  Beastie is a play-based learning organization that creates a new way of doing inner work through EPIC adventures, enabling us to build our emotional playground. We imagine a world where no feeling is left behind. The FeelingsFirst foundation allows us to create this new world.    Feelings are messengers, and we need to befriend…

AMELIORE: FOR A BETTER TOMORROW

Description:  My research sought to get to the bottom of the role leadership plays in systems thinking within the context of organizational designs. Through mergers and acquisitions, I wanted to inform my research by understanding the restructuring of organizational systems as a result of the accelerated pace of dynamicity and behavioral changes in work cultures,…

THE GENDER EQUALITY IN POLITICS PROJECT

Description: 120 is the number of years that it will take to achieve gender equality in politics in Colombia. This project started when I asked myself how we might shorten this number.    After some research and understanding that the career of a woman in politics officially begins in the municipal council, I decided to…

THE JOURNEY TOWARDS GREATER FULFILMENT: LIFE PASSPORT

Description:  As humans, we need each other to grow, to find meaning, and to feel real joy in life. However, our desire to feel close to other people is being overshadowed by worries of judgment, rejection and disappointment. Thus, the discovery of personal insights and clear pathways forward are impeded without deep human conversations and…

THE DIFFERENCE COLLECTIVE

Description:  The Difference Collective is a movement of courageous humans that engages in uncomfortable conversations as a way to address polarization and division, to achieve inclusiveness and connection, and to celebrate the sameness and the difference.    This project is closely connected to a journey of self-exploration and learning, thanks to the developmental approach of…

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