MENU

Meet the Co-Directors

RHEA ALEXANDER | Program Co-Director

Assistant Professor and Studio Coordinator of Design and Management, School of Design Strategies
Co-Director, MS Strategic Design and Management
Director, Parsons Elab

Alexander is an innovation strategist, educator and entrepreneur with expertise in interdisciplinary design and social impact. An Alumna of Parsons with a BFA and an MA from Media Studies, she teaches both undergraduate and graduate levels. Her research interests include the convergence of innovation, entrepreneurship, product design and sustainable business models. Prior to teaching at Parsons, Alexander spent over 20 years in the lifestyle sector and economic development thru D.I.G.S., a sustainable international lifestyle brand she founded. She won several international awards and was reviewed in the press. The product could be seen in top retail and museum stores internationally. Currently she is Assistant Professor in Strategic Design and Management, Co-director of the graduate program in Strategic Design and Management, founder of the Parsons Entrepreneurs Lab at Parsons School of Design.


RAZ GODELNIK | Program Co-Director

Assistant Professor and Course Coordinator of Design and Management, School of Design Strategies
Co-Director, MS Strategic Design and Management

Raz Godelnik is an Assistant Professor of Strategic Design and Management at Parsons The New School for Design. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, open innovation and sustainable business models. His current projects focus on the impact of the sharing economy on traditional business, trust mechanisms in the sharing economy, co-creation models and Millennials’ ability to integrate sustainability into their lifestyle. Godelnik is the co-founder of two green startups – Hemper Jeans and Eco-Libris, and a regular contributor to Triple Pundit, writing about issues related to sustainable business and design.

Comments are closed.