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Meet the Co-Directors

Rhea Alexander // Program Co-Director

Assistant Professor and Studio Coordinator of Design and Management, School of Design Strategies
Co-Director, MS Strategic Design and Management

Email: alexanrc@newschool.edu

Rhea is an Alumna, Assistant Professor and Co-director of the MS in Strategic Design & Management Program at the School of Design Strategies (SDS). She teaches undergraduate and graduate courses in marketing, portfolio design, integrative studio, management and strategic design. Her research interests include the convergence of innovation, entrepreneurship, product and service design and sustainable business models. Currently she is involved in projects focusing on the impact design thinking has on startups, entrepreneurship, technology and the new economy will have on academia and traditional business models, the relationship between startup culture and resilience thinking and the fusion of design thinking with business rationale. Rhea is a multidisciplinary designer, serial entrepreneur, advisor to startups and consultant for NGO’s in the international economic development sector working with SME’s and artisans and she recently launched Parsons Entrepreneurs Lab.
http://www.newschool.edu/parsons/faculty/Rhea-Alexander

 

Raz Godelnik // Program Co-Director

Assistant Professor and Course Coordinator of Design and Management, School of Design Strategies
Co-Director, MS Strategic Design and Management

Email: godelnir@newschool.edu

Raz Godelnik is an Assistant Professor of Strategic Design and Management at Parsons The New School for Design. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, open innovation and sustainable business models. His current projects focus on the impact of the sharing economy on traditional business, trust mechanisms in the sharing economy, co-creation models and Millennials’ ability to integrate sustainability into their lifestyle. Godelnik is the co-founder of two green startups – Hemper Jeans and Eco-Libris, and a regular contributor to Triple Pundit, writing about issues related to sustainable business and design.

http://www.newschool.edu/parsons/faculty/Raz-Godelnik

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