MENU

People
Category

Alumni Story – Isata Yansaneh

Who are you and what do you do?

My name is Isata Yansaneh and I work at 23S x Condé Nast as a Director of Strategy.

Where are you originally from?

I am originally from Portland, Oregon.

What year did you graduate from the MS SDM program?

2016

What project/job/event/research are you currently working on?

As a part of my day job, I work with clients in the tech, finance, CPG, spirits and business industries, setting the strategic direction for our creative teams in order to prepare campaign proposals for those clients in response to an RFP. My goal is to ensure that we; and a narrative that its the client’s needs and is true to the Condé Nast brand ethos. Naturally integrating a brand’s message into our editorial voice is a sure way to amplify our client’s objectives while seamlessly aligning with the needs of both audiences. We are very thoughtful about our communications approach across digital, social and print and we expect our clients will have positive brand perception and a lift in awareness as a result.

In what ways did the work/research you did at Parsons prepare you for that transition and the work you’re doing now?

The research I worked on at Parsons is more-so helping me with the side project I am working on which is called The Lighthouses Project (I’m kickstarting the journey soon and you can follow along at lighthousesproject.com). The purpose of the Lighthouses Project is to create and provide inclusive spaces and trust circles that utilize participatory design methods in support of individuals and teams working on projects whose success would benefit minority communities in an economic, physical, and/or spiritual way. While in school, learning how to utilize methods and developing skills to strategically move from one stage of a creative process to another, learning to embrace and love the messiness involved in bringing ideas to the world, all led me to the desire to want to bring design thinking to communities that could benefit from it most.

How has the MS-SDM program challenged you to grow as a Strategic Designer?

The program challenged me to ask better questions – to get to the REAL root causes of an issue area and to get creative about how to and those root causes. I had always been a strategic person but learning how design could fit into strategy, and continuing to refine that skill in my professional life has been invaluable.

If you were to give one piece of advice to current students, what would it be?

Keep practicing. Being a strategic designer means you are of the world and not a bystander. Being a strategic designer means you are able to process problems that are human centered in a way that’s holistic; therefore you have a skill set that is rare so keep practicing. Share the practice and watch how much more empathetic your partners, colleagues and eventually, customers/end users and HUMAN beings will be.

What book are you reading right now?

The New Jim Crow by Michelle Alexander

Read More

Alumni Story – Kathi Hendrick

October 31, 2017 • Alumni Stories, People • Views: 572

Who are you and what do you do? I’m Kathi Hendrick (though at Parsons I usually went by Kat). I’m a Senior Innovation Consultant and Venture Lead at Peer Insight, a service design and innovation consultancy. I began my career as a new product development engineer for technical fabrics before

Conspicuous Consumerism Timeline by Holly Cargill

October 27, 2017 • People, Student Insights, Student Projects • Views: 257

Conspicuous Consumerism Timeline by Holly Cargill MS Strategic Design and Management Sustainable Design and Management in New Economies In this assignment, students were asked to create a map of a new economy according to them, based on a theme they studied. This timeline reflects their

Alumni Story – Ivy Williams

October 24, 2017 • Alumni Stories, People • Views: 276

Who are you and what do you do? My name is Ivy Williams and I’m a Senior Consultant focusing on innovation and service design. Where are you originally from? I was born in Georgia and lived in Texas and California before growing up in Virginia. What project/job/event/research are you currently

Alumni Story – Bill Lepentis

October 17, 2017 • Alumni Stories, People • Views: 267

Who are you and what do you do? My name is Bill Lepentis (MS-SDM 2016). I am an architect, product designer, researcher and strategist. I also teach a furniture design studio at Park University. I’ve owned my own design firm since 2011, pivoting from a traditional architectural design practice to

Alumni Story – Priscila Williams

October 9, 2017 • Alumni Stories, People • Views: 1292

Who are you and what do you do? I am Priscila Williams and currently I am working as a UX Strategy & Service Design Consultant at BBVA-Bancomer, where I am helping in the process of co-creating human-centric fintech services and products with design thinking methodologies. I am also teaching a

MS SDM 2017 Fall Mixer!

October 4, 2017 • People, Student Insights • Views: 124

Every spring and fall the MS SDM community hosts a student-only mixer. This event is for 1st and 2nd years to get together, have fun and forget all about school (at least for a few hours). The venue this fall was the rooftop at Bar 13. Here are some pictures of the students taken by …

Alumni Story – Lissa Fedrizzi

October 2, 2017 • Alumni Stories, People • Views: 509

Who are you and what do you do? My name is Lissa Fedrizzi and I’m an Innovation Associate at Fahrenheit 212. Where are you originally from? Brazil What project/job/event/research are you currently working on?  I’m currently working on a project that aims to steepen the growth of my