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Faculty Story – David Paleschuck

Who are you and what do you do?

My name is David Paleschuck and I’m the Chief Branding Officer at Evergreen Herbal in Seattle, WA – one of the largest legal cannabis producers & processors in the US. I develop new cannabis and cannabis infused products including beverages, chocolate, candy, etc.

Where are you originally from?

New York City

Are you an alumni of the Ms SDM program and, if so, what year did you graduate?

No – but I am an alumni of the Parsons School of Design.

What issues are you interested in working on?

Cannabis Legalization & Gun Control

What inspires you most and keeps you creative?

Cannabis legalization and breaking stereotypes around cannabis consumers.

How would you describe the Ms SDM program in one sentence?

Business plus strategy plus design + SDM.

What was the most interesting experience you had in the program so far?

Being convinced that Child Labor is OK in a class debate.

What book are you reading right now?

Branding Bud: The Commercialization of Cannabis

What is the best advice you have ever received?

“Don’t hang out with turkeys if you want to soar with eagles.”

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Follow David on Twitter & LinkedIn!

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Alumni Story – James Torrence

February 6, 2018 • Alumni Stories, Featured, People • Views: 695

Who are you and what do you do? My name is James Torrence and I’m an Army Signal Corps Officer. Where are you originally from? Montgomery Village, Maryland What year did you graduate from the MS SDM program? 2018 What project/job/event/research are you currently working on? Please tell us a

2018 MSSDM Mentorship Program

January 26, 2018 • Featured News, People, Resources • Views: 96

Calling all MS SDM Current Students! Launching for the first time this year, the MSSDM Mentorship Program is an opportunity for alumni and students to connect one-on-one, providing mentorship, guidance and encouragement in the pursuit of their strategic design career aspirations. Alumni Application

Alumni Story – Marianne Abreu

January 16, 2018 • Alumni Stories, People • Views: 321

Who are you and what do you do? Hello! My name is Marianne Abreu and I’m a senior product designer and leader with almost 15 years of experience creating products and online experiences. I currently work as a Lead UX Designer for YouTube. Previously, I worked at Samsung, where was part of

Alumni Story – Martin Lenon

January 9, 2018 • Alumni Stories, People • Views: 1292

Who are you and what do you do? My name is Martin Lenon and I currently work as a Senior Design Strategist at Globant, an IT/software development company. Together with an amazing team, we help our clients understand their customers so they can build better digital experiences for them. I had

Alumni Story – Regina Garcia

December 5, 2017 • Alumni Stories, People • Views: 294

Who are you and what do you do? My name is Regina Garcia and I am passionate about design and user experiences. I am currently working for Gensler, as part of their consulting team. One of the goals of my job as a design strategist is to help our clients a competitive advantage and creating

Alumni Story – Isata Yansaneh

November 7, 2017 • Alumni Stories, People • Views: 454

Who are you and what do you do? My name is Isata Yansaneh and I work at 23S x Condé Nast as a Director of Strategy. Where are you originally from? I am originally from Portland, Oregon. What year did you graduate from the MS SDM program? 2016 What project/job/event/research are you currently

Alumni Story – Kathi Hendrick

October 31, 2017 • Alumni Stories, People • Views: 785

Who are you and what do you do? I’m Kathi Hendrick (though at Parsons I usually went by Kat). I’m a Senior Innovation Consultant and Venture Lead at Peer Insight, a service design and innovation consultancy. I began my career as a new product development engineer for technical fabrics before