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Lessons From National Geographic’s Planet or Plastic? Campaign on Sustainable Behavior Change

June 20, 2018 • Faculty insights, Featured, Publications • Views: 258

By Raz Godelnik, Co-director of MS SDM Why National Geographic’s new campaign demonstrates how poorly we do when it comes to fostering sustainable behavior change and four questions we need to ask to do it better. Image credit: Adam I was very happy to hear about the June issue of National

Jeff Bezos’ Sustainability Catch-22

May 2, 2018 • Faculty insights, Featured, Publications • Views: 322

Jeff Bezos’ Sustainability Catch-22 By Raz Godelnik, MS SDM Co-director   Jeff Bezos had an interesting tweet for Earth Day: Dog sledding above the Arctic Circle in Norway. Jim Lovell says it’s not that you go to heaven when you die, but “you go to heaven when you’re born.” Earth

Beyond the BlackRock CEO Letter: Why We Need Green Barbarians At the Gate

February 7, 2018 • Faculty insights, Featured • Views: 536

Beyond the BlackRock CEO Letter: Why We Need Green Barbarians At the Gate By Raz Godelnik, MS SDM Co-director To what extent are CEOs worried about sustainability issues? According to the latest PwC’s 21st CEO Survey, the answer in general is ‘to some extent.’ Climate change &

The Business Model Innovation Kit Workshop

December 19, 2017 • Faculty insights, Student Projects • Views: 406

As part of our Monday Sustainable Business Models class, we participated in a workshop that saw us attempt to innovate the way that Walmart operates in the department of sustainability. The objective of the workshop was to help prepare Walmart for the future by transforming its business model so

How Harvey Weinstein Made Me Optimistic About Sustainability

November 28, 2017 • Faculty insights • Views: 532

How Harvey Weinstein Made Me Optimistic About Sustainability By Raz Godelnik, MS SDM Co-director This Monday, at the end of my Sustainable Business Models class, one of my students asked me if I think things will get worse. My immediate response was that while we see some progress, it seems to be

desirability + feasibility + viability ≠ sustainable innovation. What do we miss?

September 28, 2017 • Faculty insights, People • Views: 2893

The five Ws of sustainable innovation — 5 questions a company should ask and answer for every new product or service   By Raz Godelnik, MS SDM Co-director   In his book ‘The Way to Design,” Steve Vassalo quotes John Arnold, who taught a course at Stanford in the early ’60s

A t-shirt to ease refugee unemployment? Students pitch ideas to support residents of Jordan’s Za’atari camp

September 13, 2017 • Faculty insights, People • Views: 564

Before summer fades into a vague memory, I’d like to share with you this article, presenting the work I’ve done this summer in Berlin, teaching refugees based there (ReDI School of Digital Integration students) an intensive course on business model innovation, focusing on the