The Master of Science in Strategic Design & Management

The 21st century economy eschews the post-WWII lessons of management—producing things cheaper, faster, and better is no longer enough.

Today’s leaders must exhibit flexibility and a capacity for innovation in a complex global economy characterized by volatility, uncertainty, complexity, and and rapidly evolving social norms. Academically rigorous and industry focused, the MS in Strategic Design and Management prepares students to confidently create, manage, and lead organizations through Design Thinking. The program can be taken online or on-campus, bringing together a diverse group of students aspiring to leadership roles in emerging and traditional fields. The program will appeal to business professionals wishing to complement their expertise with design capabilities, design practitioners seeking business networks and leadership training, and entrepreneurs interested in developing new service, leadership, and managerial models for the evolving new economy.

 

The Evolving New Economy

The MS SDM is keenly focused upon the restructuring of developed and emerging economies worldwide which require new forms of collaboration, co-creation, and co-determination in high-powered creative groups and teams. This program exists to inspire, educate, and develop the next generation of innovators that will create, shape, and oversee a new era of human ingenuity in the face of shifting geopolitical structures, socioeconomic systems, and the very foundations with which we arrive at ethical decisions. MS SDM graduate students will target opportunities within the evolving global economy and will expose themselves to sophisticated, real-world perspectives on business, operations, entrepreneurship, innovation, and research.

New Business Models

Coursework incorporates cutting-edge analyses of the digital information-based economy, which help students develop new business models and organizational designs for an array of industries. Many classes are structured to replicate real-world industry situations, and courses will provide hands-on experience in designing, managing, and improving the products and ideas of external partners with the program—helping students develop their practical capacity to inspire and lead creative teams.

Why the MS SDM at Parsons?

The MS SDM provides the opportunity for immediate, real-world application of ideas through studio courses that bring students together with external partners with tangible deliverables. Students will be challenged to initiate, implement, and test their ideas in real time, with partners in creative industries, design consultancies, and other industries. This program seeks students who will be the game changers of the new economy. Our curriculum is well suited for early- to mid-career professionals and graduates seeking to complement their design and business skills with creative stimulation and professional application. Students are exposed to new industry contexts and practices within both traditional and emerging industries. Unlike a typical Master’s degree in design and management, this multidisciplinary program incorporates Design Thinking, service design, ethics, and sustainability frameworks into its pedagogy offering unique perspectives and insights on the futures available to the world.

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