Jason Fried is the co-founder and president of 37signals , a Chicago-based company that builds web-based productivity tools that, in their words, “do less than the competition — intentionally.” 37signals’ simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Fried is the co-author, with David Heinemeier Hansson, of the book Rework, about new ways to conceptualize working and creating. Salon’s Scott Rosenberg called it “a minimalist manifesto that’s profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.” He is currently working on The Calm Company(via Ted)

He’ll be joining our program co-director Raz Godelnik’s class on Friday, 3/10 12:15-1:15pm to talk about building new organizational culture – MS-SDM students are invited to take advantage of this opportunity and join the conversation.

You can hear some of his ideas in this interview with HBR  and in the video below.