about design dialogues

The Design Dialogues site houses all online publications from the School of Design Strategies at Parsons School of Design.

This site is funded by the Stephan Weiss Lecture Series on Business Strategy, Negotiation and Innovation. This lectureship was launched in 2002 to commemorate the life of the late artist and sculptor Stephan Weiss, husband and business partner of the fashion designer Donna Karan. Weiss co-founded Donna Karan International in 1984, and was instrumental in every significant venture the company undertook: launching and structuring new brands, most notably the Donna Karan Beauty company; signing new licenses; establishing in-house legal and creative departments; devising its computer design technology; orchestrating the company’s initial public offering in 1996; and negotiating its sale to the current owner LVMH Moet Hennessy – Louis Vuitton.

about the school of design strategies


The School of Design Strategies is an experimental educational environment. We advance innovative approaches in design, business and education. In the evolving context of cities, services and ecosystems, we explore design as a capability and a strategy in the environmentally conscious practices of individuals, groups, communities and organizations. For more about the School of Design Strategies, visit the SDS Magazine.

http://sds.parsons.edu/designdialogues
Journal of Design Strategies
Designing W/
The Integral City
New York, Phnom Pehn. Phnom Pehn, New York.
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New York, Phnom Pehn.

urban scan

pim pitchapa jular



New cultural districts are created by public-private partnerships anchored by large institutions, taxes on historical precincts, and donations toward the preservation and programming of charismatic landscapes and buildings.

Urban Scan bridges the gap between cultural micro-communities and rapid re-development in the Bronx.


Urban Scan fosters a new cultural corridor by engaging a central piece of urban infrastructure—the 04-train. This train links the north and south ends of the Bronx and bridges the gaps between cultural micro-communities and rapid redevelopment.

While commuting, I started to wonder how might I expand the unique visibility and sociability afforded by the train? What if the train becomes a scanner?

The alignment between the undulating landform and the linear grade of the train creates many opportunities to connect to rooftops. I created scenarios for how each roof might enrich the lives of residents, day-dreaming commuters, and neighborhood businesses. In particular, I focused on the diverse local food cultures that I discovered during my study of restaurants and food distributors throughout the Bronx.

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preliminary analysis, pim pitchapa jular, 2013.

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train line analysis, pim pitchapa jular, 2013. The prominent food culture cultivated by small and large food distributors throughout the Bronx, provides unique opportunities for kickstarting new type of cultural district.

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preliminary analysis, pim pitchapa jular, 2013.



This area is under considerable pressure to change. My project aims to direct this change in a way that benefits existing residents, without displacing them. Typically new cultural districts are created by public-private partnerships anchored by large institutions, taxes on properties in historical precincts, and/or donations toward the preservation and programming of charismatic landscapes and buildings. My cultural district is anchored by a renovated infrastructure for rooftop food, the 04-train or my living arts city incubator.

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section: 4-train & grand concourse, pim pitchapa jular, 2013. The 4-train runs along the valley and The Grand Con- course runs along the ridge. Roofs, living rooms, kitchens, dining halls, bars, theaters, stairs, and street corners. This is my three dimensional cultural district.

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roofscape magnet, pim pitchapa jular, 2013. The Grand Concourse is a corridor that is being gentrified and branded as a cultural district. My project introduces an incremental strategy to foster the co-development of local livelihood and emerging industry using the existing infrastructure of the 4-train. The train functions as an observational tool or ‘spine’ that scans the city, archiving the adaptations of this micro- and macro- urban form.

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zoning analysis, pim pitchapa jular, 2013. 01 Industry. 02 Commercial. 03 Residential.

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power shift, pim pitchapa jular, 2013. The train offers multi-layered connections to the vacant roofscape at a high grade, yet also connects to the intimate domestic local life on the ground floor. This multiple perspective add values to the property and transfers power to the micro-community.

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power shift, pim pitchapa jular, 2013. The train offers multi-layered connections to the vacant roofscape at a high grade, yet also connects to the intimate domestic local life on the ground floor. This multiple perspective add values to the property and transfers power to the micro-community.

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section: 4-train & grand concourse, pim pitchapa jular, 2013. The 4-train runs along the valley and The Grand Con- course runs along the ridge. Roofs, living rooms, kitchens, dining halls, bars, theaters, stairs, and street corners. This is my three dimensional cultural district.

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rapa surajaras
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