about design dialogues

The Design Dialogues site houses all online publications from the School of Design Strategies at Parsons School of Design.

This site is funded by the Stephan Weiss Lecture Series on Business Strategy, Negotiation and Innovation. This lectureship was launched in 2002 to commemorate the life of the late artist and sculptor Stephan Weiss, husband and business partner of the fashion designer Donna Karan. Weiss co-founded Donna Karan International in 1984, and was instrumental in every significant venture the company undertook: launching and structuring new brands, most notably the Donna Karan Beauty company; signing new licenses; establishing in-house legal and creative departments; devising its computer design technology; orchestrating the company’s initial public offering in 1996; and negotiating its sale to the current owner LVMH Moet Hennessy – Louis Vuitton.

about the school of design strategies


The School of Design Strategies is an experimental educational environment. We advance innovative approaches in design, business and education. In the evolving context of cities, services and ecosystems, we explore design as a capability and a strategy in the environmentally conscious practices of individuals, groups, communities and organizations. For more about the School of Design Strategies, visit the SDS Magazine.

http://sds.parsons.edu/designdialogues
Journal of Design Strategies
Designing W/
The Integral City
New York, Phnom Pehn. Phnom Pehn, New York.
Blog
font
size
font
Georgia
choose font
Arial
Courier New
Georgia
Tahoma
Times New Roman
theme
default
choose theme
default
inverted
sepia
previous
Golden Joinery: On Imperfect Beauty
Margreet Sweerts

Section 2: Vignettes

Fashion 2012

Marc Herbst

Figure 3

Figure 2

Figure 3

Figure 3


Fashion has a capacity to create self-generating forms of solidarity that can translate specific cultural positions. This capacity has another word: style. “Fashion 2012” is a proposal for a potential social project: the design of a recognizable style to facilitate the identification and development of a post-economic (i.e. post-capitalist) subjectivity.
“Fashion 2012” is a proposal for a potential social project: the design of a recognizable style to facilitate the identification and development of a post-economic (i.e. post-capitalist) subjectivity.

The style would address the emotional needs of individuals and communities left behind by capitalist economic development. Instead of answering these needs with wan affect (the pout of a model, the empty gestures of “punk” fashion), this style would suggest solidarity in action, and consist of clothing to be worn and shared in recognition of our common subjection to modern economic pressures. This style must be distinct from previous fashion regimes, because it would signify a clear departure from the limited, consumerist identity made available by capitalism.

The “Fashion 2012” project would also reduce the great discrepancy between the American political and cultural Left’s respective capacities to reach large and diverse audiences. While the political Left remains hemmed into a few major metropolitan areas, the cultural Left—represented for instance by tolerant ideas around race, sexuality and gender, and support for environmental protections—is a dominant force on the cultural landscape. The new fashion style would recognize culture’s success based on its ability to motivate, distribute and multiply attractive cultural forms (SEE FIGURES 1-2).
All Rights Reserved © 2019 Parsons The New School for Design