about design dialogues

The Design Dialogues site houses all online publications from the School of Design Strategies at Parsons School of Design.

This site is funded by the Stephan Weiss Lecture Series on Business Strategy, Negotiation and Innovation. This lectureship was launched in 2002 to commemorate the life of the late artist and sculptor Stephan Weiss, husband and business partner of the fashion designer Donna Karan. Weiss co-founded Donna Karan International in 1984, and was instrumental in every significant venture the company undertook: launching and structuring new brands, most notably the Donna Karan Beauty company; signing new licenses; establishing in-house legal and creative departments; devising its computer design technology; orchestrating the company’s initial public offering in 1996; and negotiating its sale to the current owner LVMH Moet Hennessy – Louis Vuitton.

about the school of design strategies


The School of Design Strategies is an experimental educational environment. We advance innovative approaches in design, business and education. In the evolving context of cities, services and ecosystems, we explore design as a capability and a strategy in the environmentally conscious practices of individuals, groups, communities and organizations. For more about the School of Design Strategies, visit the SDS Magazine.

http://sds.parsons.edu/designdialogues
Journal of Design Strategies
Designing W/
The Integral City
New York, Phnom Pehn. Phnom Pehn, New York.
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Section 2: Vignettes

Logo Removal Service

Miriam Dym
I am an artist seeking to engage and transform extant systems of production and consumption. I launched Logo Removal Service in 2009, after replacing two commercial logos on a t-shirt with colored shapes. Logo Removal Service assists people who, for whatever reason, prefer to see something other than a logo, brand, or stain on their clothing and other possessions.
I use the Logo Removal Service to make deliberate, visually formal experiments, emphasizing color relationships, shape and line. An apparent commentary on commercialism and consumer habits also inserts fine art values into quotidian and often-overlooked artifacts.

With most garments, I use a reverse appliqué method, cutting out and replacing the logos with other fabric, often in a contrasting color. The shapes that emerge as I remove the logos are each unique. While frequently riffing on the form of the logo being removed, I am careful to leave behind no trace that might allow brand recognition. Even when removing a series of identical logos or other marks from several garments, Logo Removal Service produces each one individually, guaranteeing an original new look for each item. In this way, I am able to use the removal practice in order to make deliberate, visually formal experiments, emphasizing color relationships, shape and line. An apparent commentary on commercialism and consumer habits also inserts fine art values into quotidian and often-overlooked artifacts (SEE FIGURES 1-6).

Through Logo Removal Service, I hope to keep fabric items in circulation for longer periods, so they may be repaired and improved instead of simply discarded. The ultimate goal is to help bring about less intensive and more deliberate patterns of consumption, while also exploring possibilities for beauty and originality in everyday life.

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Fashion Codes Hacked, Indexed, and Shared
Giana Pilar González
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