Jennifer Van der Meer joins us as Assistant Professor of Strategic Design and Management. Jen van der Meer is the Founder and CEO of Reason Street, where she teaches people and organizations how to build business models for measurable social impact. Prior to Reason Street, Jen held executive management roles at Organic, Frog Design, and Luminary Labs where she became known for her ability to lead profitable growth. She is a co-founder at BuildForward, whose mission is to promote the highest energy standards possible in the building community. Jen has been teaching lifecycle product systems and lean startup courses at NYU ITP and SVA’s Products of Design.