This fall, Chloe Snower is pursuing a career opportunity at NASA’s Johnson Space Center in Houston, Texas. During her semester as a communications intern, she has been working closely with the social media and design teams to develop strategically-rich multimedia pieces for the agency. More specifically, her mission is to invite art, design and collaboration into the space center that is primarily science, technology, engineering, and mathematically driven.
Chloe is currently receiving her BFA in Integrated Design at Parsons and plans on graduating in May 2017. Her projected culminating capstone is to feature a conceptual DIY Mission to Mars – a project that will represent the past, present, and future NASA missions with enlightenment of her research and experience at the space center.
One of the first of many projects Chloe worked on was simplifying space facts in the first of a video series, “Everything About Living in Space with Reid Wiseman.”
This video covers the basics of what it’s like living in microgravity conditions in a form that is engaging for the viewer. ‘Everything about Living in Space’ was filmed at the International Space Vehicle Mockup Facility, otherwise known internally as building 9. The mockup is an exact replica of the modules on the space station and astronauts use them to train on the ground before flying into orbit. The clip features astronaut Reid Wiseman, who served as a Flight Engineer in Expedition 41 in 2014.
The main inspiration for this video was sparked by Chloe’s unfamiliarity with the statistics herself, and she felt the general public would also be curious to learn about space from an astronaut’s perspective. The role that Chloe served was pitching the idea, location scouting, writing the script, technical support, and narration throughout the video clip. She also had additional help from her team in audio, videography, and post-production.
“The biggest challenge was using the tools that we had on the ground to develop content that exceeded the agency and audience expectations of in-flight footage from space,” Chloe said.
Chloe strategically catered the video’s success through her research on NASA’s social media metrics and audience demographic. The full version was published via YouTube, but the Twitter, Facebook, and Instagram versions were modified to be under a minute and had captions in order provide an audio-independent option for viewers who may not have their sound turned on. The social media friendly video was not only supported by NASA headquarters and shared throughout their main social accounts, but also holds a collective 5+ million views cross-platform.