The School of Design Strategies is an experimental educational environment configured to advance innovative approaches to design and business education in the evolving context of cities, services, and ecosystems. Our students and faculty explore designing as core capability and design as strategic asset in the sustainable practices of individuals, groups, communities, and organizations alike.
DESIS Lab Presents This Is Also Service Design Thinking With Marc Stickdorn
November 10, 2010
Service Design Performances – Fall 10 Series
This is also Service Design Thinking
Date: Wednesday, November 10, 2010
Time: 6:00 to 7:30pm
Location: Orientation Room (“Bark Room”) at 2 W 13th Street, NY
During this presentation Marc Stickdorn will introduce new methods and tools of service design thinking, such as the customer journey canvas and myServiceFellow — a prototype of a mobile ethnography application for smartphones. Furthermore, he will use the example of the design process of his upcoming book “This is Service Design Thinking” to illustrate the applicability and importance of this emerging approach far beyond mere services.
Marc Stickdorn lectures service design and service innovation at the MCI – Management Center Innsbruck in Austria. With a background in strategic management and marketing in the tourism industry, he strives to combine service business and design thinking. He developed the mobile ethnography application myServiceFellow and is about to publish together with the
communication designer Jakob Schneider the first textbook on service design thinking on December 1st. Besides lecturing at various universities, Marc is co-founder of Destinable, a service design consultancy for tourism.